I hope you don’t get confused when you hear marketers talk about ideas such as upsells, front end offers, back end offers because the truth is a lot of those terms are just terms meant to sound fancy and don’t mean anything really special. I’m going to clear that out for you right now.
When somebody says a front end offer, this means that when someone comes to your website for the first time, this is the offer they see. When they have not yet bought from you this is what they see. You’re asking them to buy maybe some kind of e-book or video course