The content you have in your membership site should be one of the least of your worries. Let’s get your content problem solved and out of the way, so that we can focus on marketing that membership site and getting new people into your membership site and keeping them into your membership site. To create membership content, I usually use Private Label Rights materials, interviews and webinars, and videos that I’ve made myself. Those are the only sources of content you really need.
[audio:A7-NotEnoughMembershipContent.mp3]First, what the heck are Private Label Rights materials? These are books, reports, videos, software, even articles that you can purchase the rights to and either use as is or re-write in your own words or maybe some kind of a combination of the two. If you purchase some articles that aren’t really so great, go ahead and edit them yourself to make them as good as you want them. I have also done more creative things, fore example, take Private Label Rights articles and record them as a video, but the thing to remember about this is that if the original source material sucks, then your videos are going to suck too.
Next, interviews and webinars. If you know how to have a conversation, then you can create a membership site content. What I like to do is find someone who’s an expert in a certain area and schedule about 20 minutes with them and think of four questions I’m going to be asking them throughout the conversation. These might be questions such as “where did you get started,” “what’s your big idea right now,” “what’s your next project going to be,” and “what’s your biggest mistake and how can we avoid it,” things like that. And if you don’t get to all the questions, that’s fine. If you run 25 minutes or 15 minutes instead of 20 minutes, that’s fine. The important thing is that you have a conversation, you take a couple of notes, so that when you end the conversation, you can kind of tell people what to do next and wrap up the conversation and say, “We covered this, this and this…”
Webinars are the same idea where you talk to someone, but in a webinar, you show the screen instead of just interview. So, in an interview, it will be audio only but in a webinar, you might actually be demonstrating the thing that you’re talking about. If you’re talking to an expert about how to post a listing on eBay, you could open up your browser and tell the person, “Tell me exactly what to do to post a killer popular listing on eBay.” And finally, make videos on your own. Use a software called Camtasia and show, demonstrate things in a browser, demonstrate things using a software, create Powerpoints and show those in full screen, and that is a great way of creating some bonus content that maybe even just recap things that happened in your PLR materials, your interviews, and your webinar. If you don’t have enough membership site content, use PLR materials, make videos of your own, anything about audio interviews and video webinars.