There are high chances that the mistakes you are making today have been made numerous times before by other people. You only made the mistake because you did not get wind of the other’s mistakes and hence unwittingly allowed history to repeat itself. I want to show you what these mistakes are and how to avoid them. I will be happy to see you launch your own membership site and transform it into a money mint and maintain it forever because from my experience, these sites are the easiest way of making money online. The three most important and commonly made mistakes you should avoid are not doing enough marketing, pricing yourself too low and making the wrong choice of a niche.
Pricing too low can be catastrophic since this usually ends up attracting the wrong customers to your site, impulse and cheapskate customers are definitely not your ideal customers but those are what you will get if you charge too low for your membership. Contrary to common belief, low prices don’t guarantee that everyone will be over-eager to buy into your site. I have experienced sales increases numerous times after doubling my price. Looks improbable and unnatural but it is the truth.
Instead of relying on your cheapness to attract people for you, simply make your marketing skills better. Have more self belief and promote your site more often with better sales letter to make people understand that the service they will get is worth the money they will get charged; that whatever they put in is much less than what they will get eventually. To gauge your marketing, monitor your traffic, the number of members joining your list daily. The fewer the figure you give as answers for the above two questions, the more reason there is for you to improve your marketing strategy.
Many people have fallen into this trap. They concentrate their efforts into making an excellent membership site, make very good products for their site and delude themselves into thinking that the hard part is over. They do not realize that the difference in the earnings is mostly brought about by how much effort they have to put in marketing the site. The trick is go out there look out for any connections with good profit potential, try to increase the number of people on your list and always ensure that you have new traffic and new resources.
The last bid mistake you can make in a membership site is for the site to have some flaw. What niche you choose for your site is a vey important in this business. You can no choose a niche that is illegal in your country or state and expect to gain from it things like gambling are not available everywhere so do some research first. Choosing a niche where you offer onetime solution can be pretty dumb. For example if you have a training course for the treatment of a yeast inaction. The members are going to pay the first month’s subscription but as so as the infection is eliminated courtesy of your training, they will drop out and rightly so since their reason for joining your site no longer exists.
I hope this has been really helpful to you and so you won’t be making those mistakes soon. Get started by getting free membership software from: http://www.membershipcube.com