If you’ve tried to get traffic in the past, you know that it’s not straightforward. There are a lot of sources that can get you a bunch of clicks but no opt-ins or sales or traffic sources where you pay money in order to get clicks or even sources like joint ventures or forum marketing that get you some short-term traffic, but then once you stop working, the traffic stops as well. So, how do you keep building up the traffic more and more so the more hours you put in, the powerful the traffic that comes in? How do you set up some autopilot stuff, so that you do the work once, the traffic comes forever. My three best sources of autopilot long-term traffic are search engine optimization, video marketing, and affiliates.
Search engine optimization simply means you have some kind of free content available in the search engines. I have written articles and instead of submitting them to article sites, I would put it on a blog, get the blog to ping the usual blog and ping addresses, and this is built in the WordPress by default, so that those pages end up on Google, and if people are searching for those search terms, they will end up on that free blog. They get to the free blog a link to the pay offer, so then I get a slow steady trickle that way. The more pages I have on the blog, the more pages appear in Google and everybody went.
You can also use this on your paid membership sites. Here’s the way a regular membership site setup works. If someone logs out, if they don’t have paid access, they don’t see anything, they don’t see any of the posts. But if you partially protect it, meaning you leave all the posts out in the open but only protect the part of that post with a download link, that means any written material, such as explaining what the video is about, show up to non-logged in users but the there’s an error message and they have to log in to be able to watch the video or download the material. The advantage of this is that every single time you make a blog post, even for a free product, that gets indexed in the search engine minus the download link. So, when people find your site, they see that blog and have to register or log in to get access to it. That way, if your membership has 500 posts, that’s 500 more pages you have in the search engines on top of all your free content.
Something that’s even easier to put together than written materials are videos. You make a video and you can use a service tubemogul.com that will post to sites such as YouTube, Revver, Viddler, and DailyMotion, the top 4, and you make one video that ends up on all these other video sites. YouTube is the #2 search engine in the world. When people are looking for instructions, more often than that, they search to YouTube first because it’s better to get a video showing something than some written material explaining something. So, as long as your videos are live action videos, that’s you standing in front of a camera, they make for great YouTube content. And at the end, mention your URL and watermark your URL in the video itself so that people can easily find you.
And finally, get affiliates. Have a pre-written email that affiliates can mail to their lists, set up an affiliate program such as with ClickBank, and offer people 60% commission for referring sales. 60% might seem generous but keep in mind that these are for extra sales that you would not have had otherwise that these people brought to your site. So, those are my favorite slow but long-term autopilot ways to get traffic at search engine optimization, video marketing, and affiliates with solo ads.
Now that you’ve got your traffic on autopilot, it’s time to set your membership site on autopilot.