I’ve seen many membership site marketers make the same mistakes over and over and I want to make sure that you learn from their mistakes before you make them and avoid them completely. That way, you can save yourself time and shortcut your way to success instead of fumbling around in the dark like most of your competition is. What important mistakes can you avoid today? You could avoid split calls to action, cheesiness and unclear navigation.
What is split call to action? First of all, a call to action is where you tell your website visitors what to do. If you’re on an opt-in page the call to action says, “Go ahead and enter your name and email address in the form below.” On a sales letter the call to action is, “Go ahead and click the button, make your payment and get access to the membership site.”
Inside the membership site, a call to action would be, “Watch the video below, leave a comment below.” It seems kind of silly to have a video on a page and it has to say, “Watch the video below.” But you will be surprised at how many people simply will only take certain steps when you tell them to.
That’s what a call to action is but a lot of people split it up and that’s a big mistake. They will have a sales letter that has a payment button and an email opt-in form. Which am I supposed to do, sign-up for the newsletter or purchase? Or even when there is a purchase button they put two buttons that says, “Click this button to buy it outright or click this button to get on the payment plan.” Don’t offer me when on the other just give me the best one. If you want to offer the payment plan only then great.
Another easy membership site mistake to avoid is the cheesy factor. We’ve all seen cheesy sales letters. They have pictures of palm trees, Ferraris. They have tables about, “Oh, if only you had 1,000 members in your membership site you’d have this amount of money. If only you referred three or four people then it would multiply out to this giant number.” The problem with that is that it’s been so overused, it’s become such a clich