The concept of controlled access to the download area of a membership website is one that most people grasp straight away. Sometimes the idea of membership levels is less easy to assimilate so let’s go over this great way to make your site more effective.
Membership levels allow you to take your site and give a variety of user’s access to different parts of the content and materials. Let’s look at a basic set-up where you have two access levels, Premium and Ultra. Premium members pay a lower monthly membership fee and get new content at that amount; let’s say two new training videos per month. Ultra members are paying a higher membership fee so as well as being able to access all the material that the Premium members can, they will also be able to download Ultra-only material; perhaps an extra two videos per month or a live training session. You could break this down so that the less expensive monthly option is aimed at novices in your field and the more expensive membership with more features is aimed at experienced people. This will have the effect of your lower priced members wanting to move up as they learn; that’s good for you and good for them too.
One of the best things about modern membership software is that it allows you to choose who sees what material on your site. Gone are the days when you needed to make multiple sites for multiple users; now you can put everything on the same membership site and program the software so that people at each membership level only have access to the content that they’ve paid for. As you add more content and your users become more advanced you could add more levels if you wished, giving members even more access.
We mentioned a couple of names for various levels earlier but you are going to decide on your own. How many levels are you going to have? How will they be delineated? If you begin with two levels then here are some suggestions.
Have a ‘full’ membership that includes the basic content and materials on your site in return for a one-time payment. This will help you bring in members and establish your site
Then you need a ‘monthly’ membership where the members at that level get access to all of the new content that you are publishing. With a little marketing you should be able to get most of your full members to become monthly members. This is good for you as it creates recurring income.
Modern membership website software programs make it very easy for you, the website owner, to publish large amounts of content on your membership site while controlling who has access to the various materials. This makes it simple to create a site with multiple membership levels that make it easier to market your site and gain membership at the lower priced levels. As your members learn more on your site they will be encouraged to move up in the levels creating both greater and recurring revenues for you and your site.
Learn do this and a lot more at: http://www.membershipcube.com