Chances are if you are thinking about creating a membership site, you probably have the idea for two or three articles in your head. Maybe you already have a good chunk of the membership site content written but if you have 5 or 10 articles, how much time does it really buy you in the membership site? I am here to clear that issue up for you because a lot of people get it wrong.
[audio:A6-HowMuchContentPerDay.mp3]There are three things to think about when creating membership site content. First, you want to combat both overload and boredom, you want to offer one big thing per week, and just give them one week of content upfront immediately when they join.
Combattng overload and boredom. Most people only think of this from one direction. They think, “I want to combat boredom. I don’t want somebody to join my site and only get one post a month. So, I’m going to give them one post every single day.” So, they combat boredom, but they don’t think about the overload. They don’t think that if somebody joins the site, leaves for a week then comes back, they’re going to be so behind that they will never get caught up and then they were left wondering why everybody dropped out of their membership site because they all became overloaded. I prefer to post less than once per day, but more than once per week. Somewhere in that range is good because if you post once per day, it’s too much, if you post less than once a week, it’s not enough.
That brings me to how much you post exactly. Well, here’s what you do. Post one big thing per week, and by big thing, it could just be one 15-minute video, one 15-minute audio, or a download or a piece of software or something like that. Have one big thing a week, but in the meantime, offer reminders. Have a post or an email message, saying, “This post is coming tomorrow.” Have a thread the next day where they can ask a question or leave a comment. Have it next day where they just watch the video stream on your site that the day after that, they can download it. Deliver one big thing a week but then have reminders afterwards. So, maybe you posted a 15-minute video but then later in the week, offer a 3-minute recap audio, so that if they press for time, they can just listen to the audio.
And the final thing you should know about providing content is give people one week’s worth of content at the start. I used to provide only one day’s worth of content at the start when I first joined, but the problem with this is that when somebody first buys from you, they are the most excited, they are the most interested. They’re not going to be okay with just waiting around because they just thought they want that instant gratification. When somebody buys, give them at least one week’s worth of content at the start and then start dripping out your content from that.
When you’re thinking about how much content you should provide per day, how to schedule or stretch out the content you already have, combat not just boredom but overload as well. Post a few times per week but not once a day. When you post, post one big thing a week, like one video and in the meantime, have reminders, have recaps, ask questions, offer the download to kind of keep people busy but not overwhelmed. And when they first join, give them one entire week’s worth of content upfront.
Your membership site content and your membership site setup are both the easiest parts. Find out why and how at www.membershipcube.com.