membership content – Membership Site Podcast

How Do I Know If I Have Too Much Membership Content?

Most marketers don’t realize it’s very easy and very dangerous to have too much stuff in your membership site, especially when it is dripped out too fast. If you drip out your content too fast, people will be overwhelmed and they will always be behind in your content, they will never get caught up because you’re simply giving them information at such a fast rate. And the big problem with this is that the people who actually want to consume your content will drop out, but those people who like to collect and never watch your content will stay in forever. You want to have the people who are fans of you, who consume your content, and to do that, you need to drip your content out at a much slower rate than you would probably like.

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How do you find out if you have too much? Well, the first give-away sign is if people are dropping out. If you seriously have good content that is helpful, that is easy to understand, that is exactly what they need, but people are still dropping out, then the problem might be that there’s too much content. Ask them. If they say that they’re overwhelmed, if they don’t know where to start, if there’s too much stuff, that means you need to deliver your content at a slower pace. Good content but low retention rate is a dead give-away of having too much content.

The next thing I would do is join yourself. Add a new member as yourself and see what somebody who just came in has access to. If you just joined and there’s access to pages and pages and pages of content, it might be too much. If there is too much stuff, then that could be a sign that you have too much content. And a way that I like to tell this is if somebody came on the site and they only had one to two hours per week, could they reasonably go through all of your videos, all of your articles, all of your content, or would it take them more like five or more hours per week. I mean the average person really works 20 to 40 hours but in reality, they really only 5 to 10 hours of real work time and then when they join your site, they’re only in it for a fraction of that as well. One to two hours per week of consumption is about what you should be aiming for.

And above all, just use common sense. So, be aware that it is possible to have too much membership site content, it is possible to overload your members, so you’re not necessarily doing people a favor by giving them tons of information upfront, but you can be doing them a favor by dripping out or scheduling out much of your content and splitting up the payment. So, that is one more reason to create a membership site.

Duplicate my success. I want to show you exactly how I set up a membership site of my very own and how you can too in a very short amount of time. Go to www.membershipcube.com to claim your 100% free details right now.

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What Do I Do If I Don’t Have Enough Membership Content?

The content you have in your membership site should be one of the least of your worries. Let’s get your content problem solved and out of the way, so that we can focus on marketing that membership site and getting new people into your membership site and keeping them into your membership site. To create membership content, I usually use Private Label Rights materials, interviews and webinars, and videos that I’ve made myself. Those are the only sources of content you really need.

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First, what the heck are Private Label Rights materials? These are books, reports, videos, software, even articles that you can purchase the rights to and either use as is or re-write in your own words or maybe some kind of a combination of the two. If you purchase some articles that aren’t really so great, go ahead and edit them yourself to make them as good as you want them. I have also done more creative things, fore example, take Private Label Rights articles and record them as a video, but the thing to remember about this is that if the original source material sucks, then your videos are going to suck too.

Next, interviews and webinars. If you know how to have a conversation, then you can create a membership site content. What I like to do is find someone who’s an expert in a certain area and schedule about 20 minutes with them and think of four questions I’m going to be asking them throughout the conversation. These might be questions such as “where did you get started,” “what’s your big idea right now,” “what’s your next project going to be,” and “what’s your biggest mistake and how can we avoid it,” things like that. And if you don’t get to all the questions, that’s fine. If you run 25 minutes or 15 minutes instead of 20 minutes, that’s fine. The important thing is that you have a conversation, you take a couple of notes, so that when you end the conversation, you can kind of tell people what to do next and wrap up the conversation and say, “We covered this, this and this…”

Webinars are the same idea where you talk to someone, but in a webinar, you show the screen instead of just interview. So, in an interview, it will be audio only but in a webinar, you might actually be demonstrating the thing that you’re talking about. If you’re talking to an expert about how to post a listing on eBay, you could open up your browser and tell the person, “Tell me exactly what to do to post a killer popular listing on eBay.” And finally, make videos on your own. Use a software called Camtasia and show, demonstrate things in a browser, demonstrate things using a software, create Powerpoints and show those in full screen, and that is a great way of creating some bonus content that maybe even just recap things that happened in your PLR materials, your interviews, and your webinar. If you don’t have enough membership site content, use PLR materials, make videos of your own, anything about audio interviews and video webinars.

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What’s The Easiest Possible Way To Generate Membership Content?

The number one problem people tell me that stops them from creating membership sites by far is not having enough content. Fortunately, there are ways around that when you know what type of content to create. My three favorite kinds of content are to make an overview audio, how-to video, and re-purposing of other content.

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What the heck is an overview audio? Well first of all, to explain that, let me explain the how-to video. How-to video is where you tell something, you lay something out to somebody step by step, preferably in about four steps. If it’s anything from how to set up a WordPress blog, to how to build a bird house, how to lose weight, how to stay organized, take some kind of tasks like that, break it down into four different chunks and show each chunk in video. If that’s a live action video or a screen-capture video, it’s up to you, but show them exactly how to deal with something step by step.

That is the meat of whatever kind of membership site you have, but what helps a different type of person is the overview audio. Before you even get to that step-by-step video, create an audio explaining the four things and why they are important. Show them or tell them the big picture and that way, when they go into the how-to steps, they understand where it’s headed and why, for example, step number two is important in this four-step process that you’re explaining.

For example, if your how-to video showed somebody how to set up a WordPress blog, your audio might explain to them why setting up a WordPress blog is so important. Explain concepts such as themes, plugins, blog posts, usernames and passwords. That way, you can be sure that wherever your user starting point is, if they’re a total newbie or an intermediate user, everybody will get caught up by the time they watch your how-to videos. And then there is no rule that says you have to put audios before videos. You can also have audios after the videos, kind of summarizing what they learned and what the next step is going to be. So, for example, if your videos showed somebody how to set up a blog, then audio, so the next step is up to you to write an entire blog post.

And that brings me to the final way to generate membership content and that is re-purposing other people’s stuff. There’s all kinds of stuff like Private Label Rights out there, where somebody might have already recorded some kind of an advanced video about WordPress, for example, how to install a plugin, and sold rights to that, you can buy the rights and put that right there on your membership site. If somebody teaches something that’s really cool but they don’t offer rights, simply learn it yourself and drip it to your subscribers.

Those are my three favorite ways of generating a membership site content. Create an overview audio that explains the big picture, a how-to video that shows the step by step, and then re-purpose the advanced subjects to give them additional training.

Now, that you know how to create content, I want you to claim your gifts and go to membershipcube.com and see for yourself how easy it is to create your very own membership site.