One thing that many membership website owners don’t think about when they’re planning their site is the problem of members canceling their subscriptions or asking for refunds. Your site will never achieve a perfect 100 percent retention rate; it is not feasible to expect to keep every one of the people who signs up.
So how do you go about reducing the attrition rate of your membership? There are three proven methods that have been shown to work.
Be honest and straight forward about billing and payments.
Email members regularly to ensure they are aware of your new content.
Announce important up-coming events such as webinars.
You must be clear and honest about the amount and scheduling of payments that you expect from your members. To some of you this might seem to be bad marketing but keeping faith with your customers is what will keep them loyal to you.
Tell prospective members in your sales letter how much the up-front payment will be and what they can expect to receive for it. Let then know how much their future billings will be and how often you will charge them. Be sure to tell them the name that will appear on their credit card bill so that they know it is for your site and don’t refuse the charge. For example you could tell them, ‘Your payment today will be $49 and for that you receive immediate access to the membership site and all of the bonuses mentioned in the sales letter. You will be billed $49 each month for full membership access to all of the materials available on the site. The charge will appear on your card as a fee from The XYZ Corp.’
Another thing that you should do to lower attrition rates is email reminders to your members whenever the site updates material. If you put in new material on a regular basis, consider using an auto-responder email service to keep your members informed. This will remind them to log in and keep up to date on the events on the membership site.
It was their decision to join your site but it is your responsibility to keep them there, so be sure that they don’t neglect to make use of all of the materials that you are providing for them. This will keep them happy and keep them on your site.
The next thing you need to do is an extension on the method discussed previously. When you have an important event coming up like a live webinar make sure people know about it beforehand so that they can plan to participate. It shows your members that you are looking after them.
There are three ways that you can lower the attrition rate of your membership website.
Be as honest and clear about payments and billing as possible.
Keep in regular touch with your members via email.
Let the members know in advance about important upcoming events.
By following these three methods you will be able to hold on to all of those members that you worked so hard to get. Learn to keep your members at: http://www.membershipcube.com