If you are one of the people who have a membership site or want to have a membership site, you probably want to have the best and newest accessories. Furthermore, if a certain feature or marketing tactic exists, you will surely try to pursue it, isn’t that so? No, it isn’t! You must keep your site simple because you really want to launch it, don’t you? When it comes to fancy stuff such as split testing emails, there are a lot of reasons for you not to go that way.
Firstly, you should be focusing on split testing your sales letters, not your emails. You could spend your entire day tracking, testing and understanding things, but in the end you too have 24 hours just like everybody else. Why wasting them on things that don’t worth your while?
If you have some people in your email list and you’re planning on sending them 5 to 10 emails every time you launch something on the market, they will have to open your mail and click on your link eventually. If this is not the case, it means that they are not responsible subscribers. It is unimportant to split test your emails, what matters the most is to send as many emails as you can.
When it comes to open rates, the technical procedure is as follows: your autoresponder embeds an image in your email messages. Regrettably, spammers use the same technique to see if the junk mail they send is actually opened. Because of this, many clients block these trackers, so your open rate tracking won’t be very precise. If you receive a 50% open rate, that doesn’t always mean that only half of your clients have checked out the email you sent; the number of respondents might be higher, but the tracking image is blocked in their email client.
You should stay away from fancy stuff such as open rates and subject line testing. They are not very accurate. What you need to do is integrate an autoresponder with your membership site. This is indeed very important.
If you want to get on your list a person who buys from your membership site, you need to have an opt-in box inside your membership site and some sort of auto-subscribe functionality to do this automatically. This feature is included in most membership software like Wishlist Member.
Let’s see why you should have both the auto-subscribe feature and the manual feature included in your membership site. First of all, somebody might join your site and then accidentally unsubscribe from your autoresponder and they want to get back in. Ease the things for them by creating a way by means of which they can log in, enter their name or email address and get back on the list. Secondly, some people may have two different email addresses: one for processing their payments and another for receiving emails. If they, by any chance, happen to use their payment email when they sign up for your site or they accidentally type in the wrong email and for unknown reasons they’re not receiving your emails, they can opt in by making use of that form on the inside to the email address they are accustomed to for getting the messages. As simple as that!
Although most fancy stuff such as split testing emails and tracking open rates are unimportant, some of them like integrating your autoresponder and your membership site make the difference. Instead of being told what to do, choose to watch a real how-to step-by-step video by visiting http://www.membershipcube.com right away.