A contest is a sure way to attract and promote member interaction on your website. There are five major ways of holding a competition on your website.
1. First person to complete a task or timed contests.
This kind of competition involves offering an award for the person who will be the fastest or first to complete a particular task. This person must provide ample evidence that the task has been completed as per the specifications. These contests are important since they enable you to determine whether the members have understood some theory or concept that you are trying to explain on the website. This will also show you the members who are willing to participate in the website activities by attempting available tasks. The easiest way of setting this kind of contest is to have something on the site that requires a winner to post a URL as proof of completing the task. This can also apply to awarding the first person to subscribe to some new offer that you have launched.
2. Best answer type contest.
The major disadvantage with the first person wins type of contest is that after someone wins the other members will have no motivation to take part in the contest. A better type of contest is the question and answer type whereby you will ask a question and allow all members to participate. You will give them ample time to forward their answers and when that period lapses you will go through all the answers to select which members provided the most accurate answer or the answer that is closest to what you are looking for. These types of contests are very popular since al members have a fair chance of winning and thus will try to give the best response as possible.
3. Choosing the 100th response as the winner.
This is a type on competition popular with email contests whereby the 100th response is chosen as the winner. These contests tend to attract repeat responses from members who will participate countless times in order to hits the desired winning number. The only short coming is that it does not matter whether the response given is correct or not. The interest is on the 100th response only.
4. The random person contest.
These contests involve choosing a random member from your site who might or might not have undertaken a particular task in order to be considered as contestants. The mechanism of choosing a random winner differs with the easiest being using an excel spreadsheet and the RAND() function.
5. Person with the best promise contest.
This is similar to the best answer contest but the difference here is that you don’t actually ask a question but require contestant to state how they will best make use of the prize if they win and you select the best use.
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