Always be prepared for the fact that there are going to be people out there who will not enjoy the content of your membership site. It happens all the time, you cannot please everyone and membership sites do flop. You need to be able to ascertain whether or not the membership site is really bad or if you just have a bunch of lousy members.
Firstly you need to find out why your site is getting flack from its members. Check the content to see whether their criticisms are justified. If you find that the members are in fact correct in their criticism, then you need to change and improve the content immediately as the last thing one needs on a membership site is unhappy members. If however, you find that the members criticisms are unjustified and are complaining about nothing then you need to get rid of them before they spoil the entire membership site and then entice a whole new breed of members onto the site. Find out from the outset the sentiment the new members have about the membership site.
When seeking their opinion, ask which content of the membership site they enjoy most or which content they would like to see improvement on. Once you have got all that information, you can then go about upgrading the content that is least popular and work on improving the site from the bottom up.
Those members that have dropped out of the membership site need to be contacted by email to find out exactly what made them unhappy and show them that you are making every effort to improve the site to their liking and endevour to get them back on board the membership site.
Always keep up with the daily and weekly content together with periodic contest to make the site exciting and interesting. Create a blog for comments and questions about the content and the membership site. Ensure you are always there for the members to communicate with. Listen to their suggestions on all the content, be it video and or audio.
However, if all your efforts to improve the membership to everyone liking fails, then you have to realize you have got a bad bunch of members.
A failed membership site could also be due to the fact that although the content is really good, it is just not suited to the profile of members on the membership site. You will be offering a certain type of content and they are not interested as they would prefer content on another subject.
So therefore you need to analyze the reasons for the discontent within your membership site and then rectify the problem quickly before you land up losing all the members. You will need to use every trick in the book to regain the confidence that the members initially had in your membership site when they ititially enrolled in it.
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