What should I look for in a membership software?

I realized that you have a choice in what membership software to use. I am extremely happy with my selection of membership software, but you might have your heart set on some other solution. If that’s the case, I want you to be aware of some specific things to look for when choosing a membership script, and those things are drip content, protected downloads, membership levels, and autoresponder and payment integration.

The biggest thing you need to look for is protected downloads. After someone pays you, do they have a way of creating their own membership account, where they log in with their own unique username and password, that no one else in the membership site has? If the answer is no, then you do not have a membership site. So, definitely look for some download protection. And in fact, most modern membership software also has sharing protection. So, if somebody is passing around their username and password, the system will notice that they are all logging in from the same IP address and will shut off their account for sharing.

The next thing to look for are membership levels. So, can you create a silver and a gold level, where the gold level gets twice as much content as the silver level or vice versa? Can you make one level a free level and one level a paid level? This is definitely very important when having membership site software.

Next, does your software drip the content? Can you schedule a bunch of information ahead of time and when somebody joins your site, they get a little bit at a time until they had completed the entire course? That’s very important, but it’s even more important that if somebody quits your site and joins up later, they do not have access to all the information they missed out on. If somebody joins your site, they start at the beginning of the training and the longer they are in your site, the more they get, but if they quit and come back, they begin right back at the very beginning.

The final piece of the puzzle that you should look for in a membership software is integration with third party services. If you are going to have a paid membership site, you need a way to accept payments. It’s just that simple. The most popular source of payments on the internet in internet marketing is PayPal. So, make sure that your membership site at least supports PayPal payments. So, if somebody can click a button on your site, pay you instantly either with their PayPal account or with their credit card, you get the money and they get their instant access. This should not be a requirement for you to manually add users. This should be built in and integrated with the membership software, so that when somebody joins, it is completely on autopilot and 100% hands-off on your part.

And finally, make sure that the membership software supports third party autoresponders as well. An autoresponder is a mailing list software, a mailing list service. The most popular one is called AWeber, and the membership software you have should have the capability that when they join your membership site, it automatically subscribes them to your email autoresponder mailing list as well so that you can send notifications via email to your entire subscriber base.

So when looking for a membership software, check for protected downloads, membership levels, drip content, PayPal integration, and AWeber integration.

Do you want a membership software that satisfies all the requirements listed above? I thought so. In that case, get the best membership solution on the market for free that satisfies all the criteria you saw today.

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What membership software should I use?

The simple fact is that no matter what your ideas for a membership site, you are nowhere unless you have a membership software. So, which membership script is right for you? There are literally dozens of membership solutions out there and they all behave in different ways and I want to tell you exactly the way I set up my membership sites. It involves three components: WordPress, Wishlist member, and a Drip plugin.

Let’s first cover WordPress. When people log in to your membership site, they need t go somewhere. Right? In the past, the membership login used to be a separate component than, for example your WordPress blog. The idea was that somebody could charge for access just to a forum or just to a WordPress blog. But recently, developers have figured that usually people want to end up on a WordPress blog, so you should definitely use WordPress to host your membership site content. This is great because with WordPress, you could have multiple authors, you can schedule posts, categorize posts, make posts searchable, embed video, allow others to comment on that post and more, and best of all, it’s free. A very small minority of membership sites run on Joomla, but I definitely would not recommend Joomla simply because it’s slightly more complicated than WordPress and not as mainstreamed. So, use WordPress as the blog inside your membership site.

Once you have that blog, you should install a WordPress plugin to keep the wrong people outside of your membership and allow the right people in. My favorite WordPress plugin that runs a membership site is not my plugin, but it is called Wishlist member. Other solutions such as Rapid Action Profits or Digital Access Pass require you to install multiple plugins or modules just to get the basic membership site running, but Wishlist member is one simple plugin that you install and now you have a membership site. It allows you to have different levels, it provides sharing protection, sequential content, autoresponder integration, and more.

Finally, install a Drip plugin to make sure that your membership site acts more like a training course, like an autoresponder. Without a Drip plugin, you control the access to your membership site, but if somebody leaves and comes back to your site six months later, they can see the entire archive of six months that you posted in the meantime. With a Drip plugin, however, it changes the way WordPress behaves and makes it so that when somebody joins on day one, they see day one worth of content. If they quit and come back in six months, they are still back at day one. So, the longer they are in your membership site, the more content they see.

What membership software should you use? You should use WordPress for your blog, Wishlist member for the software, and the Drip plugin for the training functionality.

I wan to give you all three of these membership site components right now tonight.   Claim your access to everything you need to create a membership site right now.

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What WordPress plugins should I use in my membership site?

As you may or may not know, WordPress, the blogging software, gives people the ability to install plugins or add-ons to extend the functionality of their WordPress blog and make it do some cool stuff. This might include things like removing the dates on posts, adding pop-up and more. But to use your blog as a membership site, as the most simple and basic membership site possible, I want to give you my top 3 plugins. Those are Wishlist member to get people a simple way to register and log into your blog after they’ve paid you for information, Psychic Search which would show you what people search on your blog including Google searches, it will take Google searches plus actual searches on your blog’s search box, and Subscribe to Comments plugin, which notifies your commenters that other people have replied to their comment.

Wishlist member is what I consider to be the best membership script out there. You install one simple plugin and now, you can control access to your site. Take a couple of extra steps and you can charge via PayPal, ClickBank, 1ShoppingCart, QuickPayPro, or even Infusionsoft to get access to your site. That can be a single payment or a recurring set of payments. You install this plugin and now people pay you money, fill out a form to register themselves, and now they are registered and able to log in to their membership area anytime they want.

Now, if they’ve logged in, people tend to search for things in the search box to find what they want, and if they don’t, then put a message in any of your blog posts to type in the search box. The great thing about the search box is most people don’t consider the fact that you might be saving the searches. People tend to ask you one thing and actually look for another.

So, let’s say you had a membership site about “how to soup up your car,” and people might be asking things like, “Well, how do I make my car go faster?” But searching for things like, “How do I get a better fuel pump?” So, if you saw a lot of searches for the term “fuel pump” and you didn’t have enough content about fuel pumps, then you would know that you would need to add more membership content and that can be video, audio, or written materials about fuel pumps. So this way, you can get down to this specific exact thing people are searching for. Likewise, if someone is searching for the phrase “fuel pump” in Google and it takes them to your blog, that script, that plugin will also record that search, and you have one more source of knowing exactly what people are looking for.

The third and final plugin I would recommend to you today is the Subscribe to Comments plugin. You might have seen this on many other blogs. You go and leave a comment and below the comment form, there is a small check box that says something like “notify me of follow-up comments via email?” So, if you left a comment on a particular post, and others left more comments on that post, the WordPress blog would shoot you an email after every single person left a comment. That way, you would have a reason to go back and respond to other comments. It’s a great way of building a community and getting more participation and it works just as well, if not better, inside paid membership sites as it does on free blogs.

Those are the three plugins I would apply right now in your membership site – Wishlist member, Psychic Search, and Subscribe to Comments.

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Do I need a forum in my membership site?

Most people who have never made a membership site before, who want one, ask me, “Should I have a form in my membership site?” They have these huge grandiose plans for their membership site and they want things like a community. They want things like a forum, and in my opinion, that’s the wrong thing to be thinking about. A forum is extremely difficult to control for reasons I will explain in a minute.

The first thing you need to consider, however, when having a membership site is how easy is it going to be to deliver the product, how easy is it going to be for people to get access to your information. I don’t know about you, but whenever I try to find any kind of downloadable materials inside a forum, the navigation was clumsy, it was hard to find things, and it was hard to get back to where I was before. So, do yourself a favor, make the delivery easy, have a blog, and provide your downloads on the blog area. I do not like forums inside membership sites, but if you want to add one later on, go for it.

But here’s something else to think about. How well are you going to be able to control the discussion? Every forum I’ve been to falls into one of two categories. Either it’s empty and the last post was made months or years ago and therefore, it looks bad because it looks like it’s a place where nobody posts and no one reads, so therefore, why should I post. The other type of forum is the one that is too successful for its own good. What happens is you have a selected group of people who just completely take over the discussion, who post everywhere, who argue, and nothing you do can tone them down.

So, are you going to be able to control the discussion? Well, the answer on a blog is usually yes but on the forum, it’s usually no, especially because many forum owners create 50 different subsections when really people only hang around to two. So, a lot of posts go unnoticed by the administrator, but these people who take over the forum post everywhere they want to.

So, my solution for this is why not have a blog just a regular blog, and if there are really good comments or if a post kind of goes off-topic, promote that comment into a post. Copy and paste it and make it a new post, change the author of that post to the person leaving the comment, and then use the Move Comment plugin to move all the other comments underneath that post. So that way, the discussion is still kind of like a forum where anybody can create a new discussion topic but you are in control, it has a very clear linear fashion so we can still drip it out, but you organize the way the information is presented. That way, the advanced topics can come later in the membership site and the easy topics can come right away. And then you can also specific these people who regularly contribute good content and change them from subscribers to contributors. That way, they are people who if they want to make a new blog post in your membership site, they can but you have to approve it.

So, instead of creating a forum, what I would do is remove the forum for now and stick with a regular membership site WordPress blog. This keeps the delivery easy, allows you to control the discussion, and gives you a chance to promote good blog comments into full-blown blog posts.

Instead of having a huge crazy idea for a membership site, start with something simple. Start with a one-time membership site, which you can set up in just a few short minutes.

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What are the advantages of using a membership site for download delivery?

I don’t know what your reason is for considering a membership site. It might be the prospect of getting a recurring income, it might be the idea of being able to cut off refunders after they have bought and refunded, but on a more basic level, just from a simple download delivery standpoint from just selling a one off single payment product, a membership site works very well as a simple download area that you can add to and make more fancy later. So, for a membership site download area, the three best things about it are the membership levels, the content drip, and the lost password.

So, what is a membership level? You might have a membership site where you have a silver level and a gold level. And maybe for the silver level, people who join get some kind of instructional videos, but for the gold level, they also get live training and Q&A calls. So, in the past, you have set up two separate sites to accomplish this. But with most modern membership software, you can use the same membership site but depending on a particular user’s level, they see what you want them to see.

When you create a membership content in a WordPress blog, the way most membership software does it is they add tiny check boxes underneath your blog post. So, when you make a post, you can check the box and say “this should be only shown to the silver level, this should be only shown to the gold level, or this appears to both the silver and gold level.” So, by having these levels, you can show different contents to different kinds of people and even host different products entirely in the same membership site. So, you could have one membership level that’s called the intro product and another membership level called the advanced product and that is just a centralized download area depending on which product the person bought, they’re in a different level and see a different download link. So, the levels are very important for download delivery. It saves you a lot of time and a lot of headaches because you can host a lot of your downloads in the same location.

Next, to give your users ongoing training, extra content, you can use this thing called the drip. Drip content means that people join your site and get another small lesson or another small article or video every few days or every few weeks. So, whether you’re doing a recurring product or not, even if somebody pays one single payment, it’s really cool to be able to drip out loyalty bonuses to keep them interested to keep them from refunding over time.

So, those are both advantages for your users, but the biggest one for you in particular is it reduces customer support. Now, you might be thinking how does it do that. Because most modern membership software uses the WordPress blog platform, they can use what’s called a lost password feature. WordPress has this built in. So, if somebody tries to log in to their membership site and they forgot their username or password, they can click one simple link that says, “Have you lost your password?” They click on it, they fill out their email address, and it will mail them a brand new password. So, this cuts down on you having to reset their download or go and find their link. They can reset it themselves, they get a new password, and then they can log in.

So, the three big advantages for a membership site download delivery are the membership levels, drip content, and the lost password functionality.

Robert Plank wants to show you how to go from zero to having a fully functional profitable membership site in no time flat.   Find out how you can use your membership site for download delivery and much more.

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Is it really possible to sell a membership site on the front end instead of as an upsell?

Many people teaching membership site marketing have lied to you. They’ve told you it’s only possible to sell a membership site on the back end, meaning as a bonus offer, as an upsell. But you need to know better. And that said, membership sites can be sold on the front end – meaning they can be sold directly, as long as you use the right terminology and the right positioning, so that a membership site looks even more attractive than a one-time payment deal.

So how do you position a membership site correctly? Well, a few things for you to think about. First of all, how do you think people buy cars, homes, things like that? The next thing is to sell them not on the total payment but on the individual payments themselves, what will it cost to get their foot in the door. And finally, instead of selling them a membership site, talk about it like a payment plan, like financing which it is because you’re giving them a fixed-term membership option.

So, the way the whole entire world works, if someone is buying a car, if they’re buying a house, if they’re getting a loan, if they’re paying off their credit card, they have a certain balance and they make payments against that balance until it’s done. And if they stop making payments at any point, then they just simply don’t get it. If you buy a house and you make all the payments except for the final one, then you lose your house. But if you make all the payments for your house, then you own it, it is yours forever.

So, that’s how you have to think about the way you are selling your membership site, they make certain payments. Once they make all the payments, it’s theirs. In the meantime, you are doing them a favor by giving them basically an interest-free loan to go and use your membership site.

That brings me to my next point. If you have a $1000 course and people are making $97 payments for 10 months so it’s all paid off, then they’re not paying $1000 dollars, they’re paying $97 now and then $97 every month for the next 10 months. It seems a lot easier to swallow that they only have to pay a small chunk at a time until they have the whole entire thing.

Now, are some of your customers going to totally step up in their head and think, “okay, well that’s $1000?” Sure. But it’s an easier way of presenting it and they don’t have to make all the payments. They can quit it anytime and just for when they first joined, you’re giving them a much easier way of getting in, a much lower point of entry because they only have to put less than $100 down to get started with your $1000 training course. And of course, the vocabulary, the terminology, the words you use are very important.

So, I like to tell people something like this. You make a payment every month for six months and after that, it’s free. After that, if I add in an extra month, you get that for free. You can get come back to it forever. At any point, you can come back to the site after all the payments are made. Present it as a payment plan. So, even though there’s over $1000 worth of value and people pay $1000 to get in, you’re giving them a plan. They can make smaller payments over time and go at a slower pace and only pay for things as they use it. So, if they need to get $1000 back to pave back their investments, they only have to worry about making more than 100 bucks back ever month.

And above all, it’s financing. It’s if you buy a house, you have to pay a mortgage but a bulk of that payment goes towards interest. You’re being a nice guy, you are not charging interest at 0% interest, and you’re financing their way in.

So, is it possible to sell a membership site on the front end? Yes if you position it in the right way, if you’re a good marketer, and you explain it as a payment plan, as financing, instead of all these extra payments or a total lump sum.

Now that you know how to present your membership site, let’s focus on creating the site, on keeping members, and on writing copy, getting traffic, and doing all the things you should be doing yesterday to market your site. Join right now.

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What is an accountability blog?

The best type and the most profitable membership site you could ever create is what’s called an accountability blog. This is a blog where you are accountable for the things you do every single day. You set it up exactly the same as any other membership site, but this is a membership site that only you are going to log into. In this site, you’re going to post your four daily tasks to make sure that you get at least four things completed everyday, it’s going to give you mutual motivation if you let other business partners inside that blog, and it’s going to measure your progress. You can look back on any day of the week or any month or even last year and figure out exactly how much stuff you got accomplished each and everyday.

So, you set up this membership site and you are the only subscriber to this membership site. Nobody else can buy in, there’s no way to register, you are right now the only subscribe to the site. So, what do you do? Well what you do is you make one single post in the site and you list out four things you’re going to complete today. That’s it. Four things. Not six, not eight, not two – four simple things you’re going to complete today in your business. I’m not saying these are going to be the only four things you’ll do today. These are just four of the most important things you will do today.

An example for one of my days might look like “send an email to my list, write five new articles, record one new how-to video, and answer all customer support that comes in today.” It does not include non-business-related tasks. So, you wouldn’t put things like eat dinner, send thank you cards, wrap presents – none of that, only things that are in your business. Don’t do five, do exactly four. So that way, you’re guaranteed to at least finish four things. I found if I have less than four things, I’ll spend all day on just one or two tasks, which is not good. And if put six, seven, or eight things per day on the blog, then I won’t even get four things then because it will be too overwhelming.

Once you start posting your four daily tasks for a while, if you have another business partner, give them access to this blog. I definitely would not post your to-do list out in the open where other people can see it who you don’t trust because you don’t want to divulge your future business plans to anybody. But if you have a business partner, give them access and have them post four daily tasks as well. The interesting thing about this is even if they don’t necessarily read your tasks everyday, just the fact that they might read it will keep you motivated enough to complete those four daily tasks.

Finally, you can measure progress. So, if you feel like last week you didn’t get as much done as you thought, go back and look at last week. You will be surprised. If you feel like on a certain day of the week or a certain week of the month, you don’t get that much stuff accomplished, go back and look at your accountability blog so you can know for sure, you can know if you really don’t get as much done or if you get more done at night or more done on Tuesdays, you can know for sure, you can have the facts and see what exactly you completed in this accountability blog.

So, an accountability blog is a simple membership site that nobody else can buy into, that nobody else can register in except you. You’re the one member and you go and you post your four daily tasks and let a trusted business partner see your to-do list items as well.

Did you know that the to-do list method is only the beginning of what you can do to make more money with your business using an accountability blog?  Discover the six business models to apply using membership sites.

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Are free methods of list building really worth it?

I don’t care if we’re setting up a membership site or a one-off product, you need a list, it’s just given. If you’re not building a list, then anytime you need traffic, you’re starting from scratch. But when you do have a list, then you can slowly add to it by getting this extra traffic and anytime you want to pull clicks and opt-ins and sales out of from there, simply send a message to your autoresponder opt-in list.

So, there are many ways you can build that list, by paying for pay-per-click traffic, by joining JV giveaway events, by joining SafeList – so the question is, are free methods of list building really worth it? And it’s not a simple yes or no answer but I do have a few pieces of advice for you. First of all, you need not just subscribers but responsive subscribers, you do need to weed people out of your list and you need to focus on high quality sources of traffic, not just the ones that give you lots of numbers.

So, subscribers are great, and you do need to be always building your list because if you’re not building your list, it’s still slowly dying and your monthly income is slowly dropping. I don’t care what your offer is or who you are, you always need to be building your list at least by a little bit. So, you need not just fresh subscribers but also responsive subscribers. I would rather have a list of 100 buyers at any price, even $10. I’d rather have a list of 100 buyers than a list of 10,000 people who have never bought from me – because, at least some one who’s bought from me can prove they have a credit card and they trust me enough to type in those details.

So, you need people on your list who read your emails, who click on your links, who respond to your emails, and most importantly, actually buy from you and buy from you over and over again. So, starting off by building your list using some of those free methods is fine to start, but you need a list of responsive subscribers, and it’s better for you to have a small responsive list than a large unresponsive list because you can mail it a little faster, you get less spam complaints, and overall, it’s just easier for you.

So, how do you turn a non-responsive list into a responsive list? Email them. See who buys. Mail on a regular basis. Mail consistently. Mail often. And if people complain, who cares? They have not bought from you. They probably would not buy from you anyway. So, don’t be afraid to remove none-buyers from your list who have never bought if you can replace, if you have new leads coming to your site over and over.

So, when you’re replacing those bad subscribers, where do you get the new ones from? Get them from forums. Post on forums. Have a signature link. Write articles. Post them to your blog. Post them to article sites. And most importantly, sell stuff and capture the opt-ins after they buy. Your buyers are going to be way more valuable than your freebie opt-ins. So, ad swaps and giveaways are good to start but don’t live in ad swap and giveaway (03:33) for the rest of your life because you’re not going to get people to buy into your membership site and you’re not going to get people to stay in your membership site if they can afford it or if they don’t care enough to actually purchase.

So, are free methods of list building really worth it? Sort of. It’s a good place to start but move towards better sources of traffic. Because, you do need to be always building a list, always getting new subscribes, but you also need to be weeding out the bad subscribers and replacing them with new ones from better sources such as forums, articles, article directories, and from people who have bought from you.

Now that we have that issue out of the way, let’s get you starting your first or next membership site.

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Should I create one huge membership site or lots of little ones?

When you are putting together your membership site and hushing out the exact solution you’re going to provide, you’re probably confused about should you cover everything or should you cover only one specific problem. In other words, should you create one huge membership site or should you put out lots of little ones.

Now, normally when I create one-off products, I just like to say one problem, one solution. But when you’re making a membership site, it can get really crazy, especially if you offer things like upsells and different extra offers. People have to log in to these different membership sites.

The cool thing about a lot of membership software, such as Wishlist member, is that if somebody already has an account and they purchase access to an additional membership level, like an extra product, they can click on a special link and have that extra level applied to their existing account. For that reason, I would recommend to you that for a recurring membership site, I would only create one membership site per sub-niche.

Now, what’s a sub-niche? A sub-niche is a niche within a niche. This means that I would never have a membership site just on internet marketing. That’s too big of a space. But I would have a membership site covering everything I know about list building. So that way, if I have upsells about list building, people use the same exact membership site. That way, I have enough content to charge up to $97 per month for access to that. So, have one membership site per sub-niche.

But the problem with having one membership site for all of your information is that it will be hard to navigate. So, another example, I am also in the programming niche that includes things such as PHP, WordPress, JavaScript. Would I have one membership site for all things in programming? No way. I would have one membership site for PHP, one membership site for WordPress, and one membership site for JavaScript. So, you kind of have to have a membership site that’s not so big, that you can’t explain it, you can’t give an elevator pitch for. So, these would be small enough that you can give an elevator pitch, but big enough that you can store multiple products and charge a recurring monthly fee.

Now, think about this. Think about the drip content. If you give a product that has extra bonuses, extra lessons dripped out, think about how confusing that would be if somebody joined the site about internet marketing, which again is far too big of area for you to have a site about and for the first, where they got list building week one, they got product creation week one, they got article writing week one, they got site building week one, they got AdSense week one – all the stuff that’s flooding into that, it would be very confusing. But if you had a site just about site building, then you could very easily give them week one, week two, and week three lessons.

So, keep those rules in mind when deciding if you want to have one huge membership site or lots of little ones. Pick a niche and then for each sub-niche within that, create a membership site but don’t go too small or too big – because if you make a site too small, people will have to join multiple sites, and if you make it too big, people won’t be able to find anything once they joined your site.

Now that you have your membership idea, I want you to type in to your browser right now, www.membershipcube.com, to take that idea and turn it into a reality by setting up a membership site of your very own.

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Do I really need to create a sublist for each membership level?

If we ever have used an email autoresponder, you know that you don’t have just one list. You have multiple sublists. The idea is that if you have multiple products, then if someone buys your first product, they end up on your first list. If they buy your second product, they end up on your second list. That way, if you want to mail to just one of your sublists and send out an update to just one of your products you can. But if you want to send a broadcast to all of your sublists, you can do that as well, which gives you the most control.

But then, I hear around, “Well, should I create a sublist for different levels of my membership site as well?” And the answer to that is usually but not always no. Most of the time, you just make a separate sublist for each individual product. But if you have a membership site with different levels that are drastically different, then you would make a sublist for that.

For example, let’s say you had a membership site, you had a full level and you had an advanced level. And when they join the advanced level, they get an extra bonus for signing up but that other than the extra sign-up bonus, both levels are exactly the same. For that situation, I would have just one sublist for both of those because when somebody joins, they can just get a generic message telling them where to go. When you get updates, the updates after that initial purchase are going to be exactly the same. So, in that scenario, I would only have one autoresponder sublist for the different membership levels.

Now, what if the levels were drastically different. Let’s say you had an audio version of your membership site, so you had the level called “audio,” and then you had a video version of the membership site – now, let’s call it video – and they are different prices. One of them is audio only, one of them is video only. In that case, the videos might have a different content or you might use a different language like “watch this video versus listen to this audio.” So, for that reason, because all of the content is going to be completely different depending on which package they’re in, in that case, I would have a different sublist for the audio and video levels.

So if you have completely different products, that’s a separated sublist. If the products are similar enough so that your email updates can apply to either one, then don’t even bother setting up a sublist. There is such a thing as having too many sublists in your autoresponder, especially if you hardly have any subscribers in each one. You want to keep your autoresponder structure as easy to manage as possible, so only make the bare minimum number of sublists that you need to manage your individual products.

Keep in mind that this also depends on how often you’re mailing. Do you mail a once-per-week reminder or do you give out a daily update? If you have a simple once-a-week reminder, you might be able to get away with combining more of your sublists; whereas with the daily update, you probably have to have more sublists than with weekly reminders. So, one more time, sublist different ones for different products. If the products are similar enough, have the same sublists.

Now, having different autoresponder sublists is going to require you to first have a membership site. Let me show you how to set that up.

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