Whether you are building a member subscription website or a site dealing with a onetime offer for a product or service, you require an email list. This list will save you the trouble of having to start the marketing process all over again each time you need people to visit your site. Having an email list at least assures you of a certain number of leads that you can turn to anytime you need some hits to your website. In addition the list you already have has a potential for growth since the current members can be used to give referrals to friends and family members.
These lists are built through various methods such as subscribing for PPC or PayPer-Click to get more page hits on your site, by offering free goodies through JV giveaway schemes or subscribing to SafeList. One thing though that one has to remember is that even though traffic to your website is good, it is of no use of most of the visitors are unresponsive to what is on offer. What is of utmost importance here is to get visitors who will actually buy what you are selling not visitors who just come to your site look though and leave.
Special emphasis should be given to gradually increasing members on your email list. Having a long list of subscribers who show no interest at all in what your website is about ought to be purged from the list since the website is about making money. Always target subscribers who are interested in your products and are willing to pay no matter how small the amount is. For example, it is better to get 100 subscriber paying $10 for something on your site rather than have 1000 who are disinterested.
It is also important that you target subscribers who though they have never bought anything from your site show interest in the content you have posted. These are the visitors who will read through your website and blog, ask questions and also answer to any email you send them. This shows that they are I interested only that they haven’t found the exact offer that will make them buy from your site. Maintaining a small list of these responsive subscribers is very beneficial in that the time spent in emailing those subscribers is less and complaints concerning spam are greatly reduced since you are sure the people you sent mail are interested in reading what you are offering.
Make a point of trying to generate interest in the unresponsive subscribers. You can do this by sending them mail regularly and consistently. If this fails, you can remove such people from your list and source for replacements. The best place to source for replacements are forums. What you need to do is to regularly post in forums and make sure to leave a signature with a link to leads to your website.
As we can see, the free list building methods though beneficial when starting a list, have to be used as a short-term measure. For more tips on how to build lists, visit: http://www.membershipcube.com