First of all, you need to build a list and then you have to expand it. Except for those people who are buying from you, how do you make somebody new who has no idea who you are and what you do get on your list? It’s simple, you must ask them. You need to have a form that has a special place where people can enter their names and email addresses. What you need in order to get someone’s interests is a bribe. Some kind of a gift that they will receive after signing up would be perfect.
When it comes to bribes, reports aren’t the best solution because they take a long time to write. A report represents a word document of 5 to 10 pages turned into a PDF file that solves some sort of problem or gives your subscribers some piece of information. When entering their name and email address, they get this report. Because it takes a while to write such a report, it would be better to use an audio bribe which takes less time and can be circulated between different forums and communities.
If you want to offer some kind of bribe, create a page where visitors can come and see what the bribe is. The page should have a simple headline and about three bullet points that tell visitors to opt-in and a form. It’s a page where there’s nothing for them to do but enter their name and email address. From there they are directed to their gift. There’s no other way to get to the gift except for the signing up.
In case people don’t want to opt in, you can have a link directed to the gift, saying “if you do not want to opt in, get your gift right here.” But this can’t be done and it’s called chickening out. Just have a forced opt-in page where the only thing people can do is enter their name and email address and get their bribe. The bribe should be an audio or an interview, but it’s not a very big difference between them. An audio is just you talking while an interview is a conversation with someone else.
When creating an audio file, you can use Camtasia. This is a screen-capture program that records video, but you can use it recording a video and then just saving the audio. In case you want to record an interview, you can get on Skype and use a program named Pamela to record the conversation you are having with someone else. Plan to talk for 15 minutes, think about four or five questions in advance and if al least one of the interlocutors is an expert, there’s your interview. If both interlocutors are experts, it’s even better because your interview can last longer. After that, make simple audio files, zip up the audio and create a forced opt-in page where viewers must enter their name and email address in order to have access to your audio interview. It’s that simple!
Once you have created such opt-in pages, make them available only on certain forums. Don’t put them all over the internet. Take one audio recording of 20 minutes and give it only to a certain forum. You should do one of the following things: promote it directly on the forum or put it in your signature file. You can also try and buy a space, but the main idea is to make as many people as you can to come and claim your exclusive bonus. Having an audio bribe consisting of an interview or a simple audio is one of the best ways of getting opt-in leads and selling on a membership site.
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