Most importantly, everyone who wants to host a membership site must have an email list. For every product and every membership site there must be a separate list. But this is not all. A prospect list and a buyer’s list are also needed. This way, the site host can give interested people more reasons to enter the site and can send messages or reminders to people who have already bought something. Fortunately, nowadays there are autoresponders that can move a person from the prospect list to the buyers’ list the moment they purchase an item from your site. What the software does is bugging the people until they join and then it stops.
Pre-sell and post-sell list are a must on a membership site. When you create the follow-ups for your pre-sell lists, look at your sales letter, look at the reasons you give to people to join your site, look at the problems you’re having and the way you’re solving them, look at how your sales letter solves the common objections of regular people concerning membership sites, etc. Your email sequence represents your sales letter cut up into million pieces. At least 10 follow-ups should be sent daily to your prospects.
If this is not enough for you, then add more and send them out every few weeks, then every few months just to remind people why they should join your membership site. Afterwards, add your post-sell lists and tell your buyers what to look forward to and then send them one letter per week to tell them what they missed or participated in, that particular week and, then give them a link back to your blog so that they can log in and purchase more of your content.
It was said before that if you have different membership levels that considerably different, you must create extra sublists. Still, most of the time, only one single email sublist and only one set of follow-up messages are enough. Remember, when you have free offers not to get carried away and make more sublists than you actually need.
Assuming you have only one membership site and it concerns real estate, you can create an audio interview that is used as an opt-in bribe to get people to get on the list, creating in this way one of your sublists. This represents only your pre-sell sublist. Therefore, the bribe/the gift gets your viewers on your pre-sell sequence. But, let’s say that you’re writing a 10 pages report on the same topic. Is it necessary to create a separate sublist for it? No; you send your viewers on the same sublist because your message is the same and you want them to become regular clients of your membership site. So, you see? There’s no need to complicate things. Extra sublists are futile if you don’t have a good marketing strategy.
So, use the same pre-sell sublists for your different bribes and create more bribes and more sales letters. Also, send more emails. Keep in mind that you should also have at least one post-sell list to keep your customers updated and one pre-sell list to make them buy more.
Hopefully, you have understood that it’s all about the marketing and not the content. If you want an impressive membership site, go to: http://www.membershipcube.com