I get asked all the time, how do I get traffic to my membership site? What should I do differently to get membership traffic than from a simple one-time payment traffic? I’m here to tell you that it’s not that different. You should be applying the same principles as you do towards selling ebooks and reports as towards your membership site. It’s the same. So, don’t do any of this fancy upsell the membership site. Sneak the membership site in. If you can’t sell the membership site on the front end, then you’re just not trying hard enough.
So, it’s true. You really don’t have to have a one-click upsell to get somebody into a membership site, you don’t need to have a dollars trial to get somebody into a membership site, and in fact, it’s becoming less and less easy and less and less compliant to try to sneak a membership site on the back end. So, don’t sneak on the back end. Treat it the same way that you sell one-time products and be proud of it.
It’s really not that complicated to sell a membership site. They buy, they get access. That’s it. Whether their membership site is a single-payment site, a payment’s plan, an ongoing site, a free site – it’s all not complicated. They buy, they get access. It really can be as simple as that.
But you might be thinking, isn’t it different? Don’t people pay a lot of money if I have a $100 a month membership site as opposed to a $20 ebook? I see your point. If someone has to pay a high price for your membership site, if somebody has to pay recurring fees to keep access into your membership site, all that means is you just need to be a better marketer. Maybe that means you need to get them on a mailing list first. Maybe that means you need to promote a low-ticket product and then get them on the list and use that list to everyday give them one more reason to buy or one less reason not to buy and keep reiterating your marketing message and keep sending them back to that offer.
But membership traffic is no different from product traffic. You still have to take all the steps you do to market a single-payment membership site. You still need a list, you still need multiple traffic sources, you still need a follow-up sequence, and you still need a well split-tested sales letter to make sure they are getting as many people into your membership site as possible.
So, keep in mind today that membership traffic is no different from product traffic. It’s the same. Find out exactly how to promote your new membership site today.