Getting people to visit your website is not an easy task. Some methods such as affiliate and forum marketing are able to get people to visit your website, but only for a short while. When you stop generating content, the site visits stop as well. Other sources that you can pay for will get you some page hits alright; only problem is they don’t translate into sales. So the nagging question is how do you make people visit your website and make sure they keep visiting for a long time to come? In my experience, I would suggest 3 strategies for attracting traffic and maintaining that same traffic forever: SEO, Video and affiliate marketing.
Search engine optimization (SEO) is the technique of enhancing the visibility of a website or a web page to search engines using free means and content. Usually, the more visible your website is i.e. the more times it appears in the search engines list, the higher the number of visits the web page will receive. SEO normally targets various types of search results, such as search for images, search locally, search for videos etc. Once you start receiving visitors to your website using the free content, you can then direct them to offers that have to be paid for.
An almost similar application can be put to use in subscription websites whereby you can partially protect content to allow search engines to still index your pages and improve your rankings, but when non-members visit your website, access will be denied to some important offers on the websites such as download links which can be hidden from non-member to force them to subscribe so as to get access to these resources.
Videos are another form of resources that can be used for marketing your website. Many people prefer videos since they are easier to make and publish than content that is written. Also, many people prefer watching videos; for example when looking for instructions about something than having to read through written literature. You can make the videos and use a tool such as tubemogul.com to submit to video sharing websites such as DailyMotion and Youtube. Make sure to put a watermark pointing to your website on the video or if you are making a live presentation, you can mention your website at the end of the presentation, where you can direct people who need further information that you will have left out of your presentation deliberately.
Last but not least, there is the concept of affiliate marketing. You can prepare an email template that affiliates can send to potential clients. Affiliate programs can be considered with worthy partners such as ClickBank. With such programs you can be offering other huge commissions for making sales referrals. Make sure the commissions are generous enough to attract many people to your program.
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