If you want people to see your membership site and most of all join it, you can’t just put it out there and show something boring. Make your launch exciting using one of these five product launch methods.
1. Only open a set number of slots for your pilot’s group.
A great way to get people who are on the fence about buying to make a decision right now is with scarcity. What if you launch your membership site and only allowed 20 members in at the introductory low price and then closed it down and opened it in a few months? Anyone who did not jump on your offer right now would be stuck out in the cold for a few months.
The great thing about having a pilot test group is that if there’s something seriously wrong with your information or your website, you’re fine. You can use these 20 people as guinea pigs before opening up the site to the entire world.
2. The Seven Dollar Bump Strategy.
Here’s a great way to overcome price scaredy catness, to avoid being afraid of pricing too high