There are many different reasons why people want to create a membership site. One of the ways that a membership site can be used effectively is as a download delivery site. Done in this way your site could begin as a simple, one product site looking for a single payment and then evolve in time as you add material into being a full content monthly membership fee site. Three good ideas that you can use for the download area on your site are structured membership levels, measured content drip and a lost password function.
Membership levels allow you to present content aimed at different groups. For example, if you have a Premium membership that can access all of your content consider adding an Ultra level that has access to specific materials of value such as live training. This level can be made available for an extra cost or be given by you as a reward to existing members. Not long ago you would have had to set up two distinct sites to accomplish this. With modern membership site software it is now easy to put different levels on the same site with you choosing what each level will be able to see when they log on to your site.
Most of the commonly used membership site software will show you a series of boxes under any new material that you are creating using WordPress. These boxes can be ticked in order to let the software know whether to show the material only to specific levels or to make it available to all levels.
By having levels in your membership site you will be able to carry a lot more material on the same site that is aimed at different user groups. As members log in to their level they will see only the download links that lead to the material that you wish them to have access to.
Using a membership site it is also easy to give your members new content in a measured way or ‘drip’ it to them. This means that you add new content, lessons and materials on a regular basis but in small, easy to assimilate amounts. This will keep your members paying their monthly fees and you can also add extra material to give away as loyalty bonuses.
Even if your site does not have recurring payments this method will keep people interested in your site and perhaps help avoid refund requests.
Another big plus for you as the membership site owner is that the amount of time that you need to service your customers can be reduced. This is possible because good modern membership site software uses the WordPress platform and that includes a lost password function. If one of your members forgets their password all they need to do is click on the ‘forgot your password?’ icon and the software will automatically email them a password reminder.
Membership sites are good platforms for download delivery because you can place content on structured membership levels, you can give your members new materials in a measured way and your members can find lost passwords automatically.
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