Category: Marketing

Do you need a trial to have a membership site? Do you need to have your $20 a month offer, give people 14 days for just $1 and is it even legal anymore? My opinion is you definitely do not need to trial for your membership site.

I found from a personal experience that whenever I have a trial offer in my membership site, people tend to not stay as long. They tend to complain more, they tend to be more high maintenance. Whereas if I just sell people on the monthly payment upfront with no trial, they stay in longer, they actually watch the videos I provide, they actually listen to the instructions I give them and they don’t find anything and everything to complain about.

If you’re so dead set on having a trial offer, maybe you’re just scared. Maybe you just need to be a better marketer and justify your $20 or $50 per month instead of trying to sneak in that extra payment.

The problem with trials is if it’s actually $1 trial is you have to compare both prices. So if somebody pays $1 for half a month and then the cost goes up to $20 per month, you now have to convince people that your offer is worth ten times as much because they now went from paying $1 for 14 days to $10 for 14 days. Suddenly, there’s disconnect. A lot of people are just tired of kickers who went in and paid their dollar just to see what was on the inside and then had no intention whatsoever under any circumstances of paying the full membership site.

I’ve had trial offers for $1 and for $5 where the quality of the subscriber was so low that they fought tooth or nail to get their dollar back, to get their $5 back from the trial months and months after the trial had expired and they had already quit. You’re going to find with your marketing that when you charge more for something, you’re going to have a much better subscriber and that definitely still holds true with trials.

Trials are not magic things. The same exact logic towards if someone pays you a little bit of money, they’re going to be a hassle and if they pay you more money, they’re going to be a much better and responsive customer that still holds true.

I’m against having a trial because it’s hard to justify that price. People are more likely to cancel if they have a trial. All you need to do is just be a better marketer, just give a stronger argument, just have more follow-ups, write a better sales letter, have more proof. That way, you can get more people in your membership site and they will stay in your membership site much longer.

So, a trial is definitely not required in your membership site. Just go without a trial and you’ll discover that people are much less likely to cancel. They will stay in your membership site for longer and you might have to be a slightly better marketer to avoid the trial but that’s where you should be headed anyway.

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There is an easy way for you to introduce your membership site to the marketplace for a low price while also not discounting your offer or looking like a cheap marketer and you have an easy way to test the market, see if people will buy so you can then charge a higher price for your access. This is all thanks to the Seven Dollar Bump Strategy. This strategy allows you to start low and test the market and means you don’t need to have a lot of content out of the gate and it becomes better later as you raise the price and course correct.

What is the Seven Dollar Bump Strategy? This strategy is where when you first launch your membership site, launch it at $7 a month. Then once you have a few members, once your sales letter has been split tested, once you have a little bit more content added into the membership site, increase the price. Charge $17 for new members. What happens is your initial buyers are grandfathered in forever at $7 a month then you increase the price to $17. Remember this is almost triple the price and then market it some more.

This has a couple of advantages. First of all, it shows that you’re not dropping your price, you’re raising your price. You have social food because people have already bought at $7 per month and introduces scarcity because you’re about to raise the price to $27 per month. A great way to start low and test the market, see if people are actually willing to buy at any price and then you can just start increasing the price.

It is also good that you don’t need to have a lot of content out of the gate. If people are only paying $7 a month, they only need a couple of videos for the first month. You don’t have to market it very hard because $7 and $17 are impulse by price points. This means that people will buy this on impulse just because it’s a low price.

I’ve had plenty of sales letters that charge a product for $7 that convert at over 12% that had no guarantee, that had no proof. It just made a compelling argument and asked them to buy. If you’re in a hurry, if you’re just starting out, it’s an easy way to get some initial sales. Just have a simple sales letter, just have a simple membership site, charge $7 and then as you add to it as you get more excited about it then increase the price for new members.

This is really good because as you get people in your membership site, they can start asking you questions and you can start creating better videos. You can start recording live webinars. You can start making the site last three months, six months, nine months and then justify your raising of the price.

That is how the Seven Dollar Bump Strategy works and it’s just that simple. Launch your membership site at $7 a month, test the market, add to it, increase to $17, $27, $37, $47 and finally, $97 a month which is where your membership site should be sitting at anyway.

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