Some people will stay in a membership for a long time while others will simply drop out after a short time. The big question is what access privileges should remain for the departed ones?
My philosophy is that a person who cancels his membership should be kicked out while the ones who pays the required sum are entitled to continue getting content for their lifetime if they remaining good standing. You may be tempted to act like a nice guy by setting up the site to allow people who have cancelled to access the content they paid for. But the sad reality is that there is no such “fairness” in the world.
It is the same as if you are taking a course in college. If you only settled half the required tuition fees and dropped out of the class, you will no longer be allowed to attend any lectures. The only things you will remain with are the notes you took during the duration that you attended classes. Another example that may help point you to the direction of denying anyone access to he site content is the hire purchase situation. If you only succeed in making half of the pre-agreed amount, the commodity is repossesed leaving you with nothing. Kicking out members who cancel also makes management of your site easier.This cancellation policy may at first seem harsh, but you can take advantage of it by explaining that for a person paying for membership for only five months on your six month membership site and then cancelling. That person will be thrown out of the site while those who makes the full six month training will remain a life member and an even come back anytime an the future to access any content that will be available at that time.
This policy is very important since most people nearing the completion of you membership course will have a feeling that they know everything that there is to know and hence cancel their membership. Make it known to them that lifetime membership will be granted to everyone who finishes the six month training while dropouts will not receive any favors from you. Another god thing about this policy is that giving people a lifetime access rants you an audience especially if you will later on upload videos and introduce new products. For the people who cancel before the completion of the training course, they can’t access any software update or a video you upload since they only paid for the period between the registration date ends the date they cancelled their membership.
On the other had if thy paid the full six months and one year later you make some changes or update your content, the will still be able to access this. All this when explained will convince your members that it is worth their money to stick around until the end.
In summary her is what you cancellation policy be. Someone cancels his membership, he/she is denied access to all content, while making the requisite payments guarantees a lifetime of update until the client himself chooses to opt out of the updates. More strategy on how to make your membership site on http://www.membershipcube.com