Author: RobertPlank

When a membership website has a problem it usually has nothing to do with the content of the site. The problem is almost always that there are not enough new subscribers joining on a regular basis. Here are five tried and tested methods that you can use to get subscribers.

Create a simple follow-up sequence. Many website marketers have squeeze pages, opt-in bribes, blogs and other marketing tools. They have a long list of subscribers that have not yet purchased their product but they fail to do one simple thing. They don’t follow-up with a sequence of email reminding people about their product. People need to be told an average of seven times about your membership site before they will decide to buy it. Send them lots of emails with reasons why they should join your membership site. Overcome common objections, answer frequently asked questions and remind them of the features and benefits of your site. They opted-in to your mailing list so they’re interested in your product; it’s up to you to close the sale.

Ask your uncommitted subscribers why they haven’t joined your site yet. Tell them to respond directly to your email and you will have your answer. Don’t send them a form letter or contact form. Make it personal and let them respond directly to you. You’ll find out why people aren’t buying.

There’s not much you can do if they complain about the price except ignore them. If they’re worried about the money back guarantee or the content, respond to and reassure them.

Add an up-sell to the end of your reports. When someone buys a product from you make sure that they know about your membership site. Add a page that tells people all about your site after they make a purchase. Remind them of all of the benefits they will receive if they join.

Blitz the market with authority articles. Take some of the teaching content of your site and incorporate it into articles for blogs, article directories, magazines and online newsletters. Let everyone know that you are an authority and expert in your subject. Include your membership website address at the end of the articles.

Add a pop-up to your blog. If you have a blog you probably spend a lot of time writing informed and expert articles for it. You are wasting an opportunity if your blog does not direct potential subscribers to an offer like a free newsletter. Add a pop-up on your blog that offers a free gift in return for opting-in. That way you are capturing your traffic in a mailing list that can be used for further marketing efforts.

If you’ve been wondering about how to increase the number of new subscribers on your site, remember these five tips.

Tip #1: Have simple follow-up sequence.

Tip #2: Ask subscribers why they haven’t bought the product yet.

Tip #3: Add an up-sell inside your other information products and membership sites.

Tip #4: Blitz the market with authority articles.

Tip #5: Add a pop-up onto your blog.

Now that you know how to get new subscribers set up your membership website at: http://www.membershipcube.com

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Nowadays, it is very common for people with their own membership sites to work themselves to death trying to maintain these sites. This is an easy situation to get yourself into. At the initial stages of the membership site development, it is normal to become extremely excited with the fact that you are the proud owner and running your own membership sites. It won’t be long before reality sets in when you discover that it is actually hard work keeping it up. It is also easy to lose interest in your membership site. This is a sad thing to happen to anyone as they should have a passion in their membership site and their business and therefore look forward to making it profitable. Keeping your membership site alive and exciting does not mean that they need to be recurring sites, they can be offered for free to your members but most importantly, they must be a membership sites with a fixed term.

To clarify, the membership does not need to be a recurring membership, means you can charge your member a once off fee to be able to access the membership site where videos, audios, blog posts and downloads have been posted. However, they will be locked out should they want a refund. Developing membership sites with a once off joining up fee is simple and easy to maintain you when you are inexperienced and just staring it up. It is possible to amend the payment options at a later stage if you so choose to.

Membership sites can also be free, and do not always have to have an asking price. All you need do is gather together the articles and videos you have on the internet and put them into a non paying membership site for all to view when they so please. They will however, be required to join up for this free membership site. Then, with all the email addresses you have accumulated from this site, you can create a subscriber list of all the members within the membership site.

Now just think about it, you have a few options, a single payment membership site can be turned into a recurring site. A free membership site can be changed into a recurring site. Another easy option is to charge a monthly fee for between three to six months and thereafter they can view the membership site for free for as long as they want to. That way you will have members wanting to join up as it is a very good offer and you will develop a large member list.

This is extremely good advice to those of you who are having a problem in maintaining your membership site. Ensure that they are fixed term membership sites, that they do not cost any money to start off with and that they are not recurring membership sites.

If you have been having a problem in creating a fixed term membership site, you will be shown the best way to get the membership site running properly by visiting: http://www.membershipcube.com

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Whether you are building a member subscription website or a site dealing with a onetime offer for a product or service, you require an email list. This list will save you the trouble of having to start the marketing process all over again each time you need people to visit your site. Having an email list at least assures you of a certain number of leads that you can turn to anytime you need some hits to your website. In addition the list you already have has a potential for growth since the current members can be used to give referrals to friends and family members.

These lists are built through various methods such as subscribing for PPC or PayPer-Click to get more page hits on your site, by offering free goodies through JV giveaway schemes or subscribing to SafeList. One thing though that one has to remember is that even though traffic to your website is good, it is of no use of most of the visitors are unresponsive to what is on offer. What is of utmost importance here is to get visitors who will actually buy what you are selling not visitors who just come to your site look though and leave.

Special emphasis should be given to gradually increasing members on your email list. Having a long list of subscribers who show no interest at all in what your website is about ought to be purged from the list since the website is about making money. Always target subscribers who are interested in your products and are willing to pay no matter how small the amount is. For example, it is better to get 100 subscriber paying $10 for something on your site rather than have 1000 who are disinterested.

It is also important that you target subscribers who though they have never bought anything from your site show interest in the content you have posted. These are the visitors who will read through your website and blog, ask questions and also answer to any email you send them. This shows that they are I interested only that they haven’t found the exact offer that will make them buy from your site. Maintaining a small list of these responsive subscribers is very beneficial in that the time spent in emailing those subscribers is less and complaints concerning spam are greatly reduced since you are sure the people you sent mail are interested in reading what you are offering.

Make a point of trying to generate interest in the unresponsive subscribers. You can do this by sending them mail regularly and consistently. If this fails, you can remove such people from your list and source for replacements. The best place to source for replacements are forums. What you need to do is to regularly post in forums and make sure to leave a signature with a link to leads to your website.

As we can see, the free list building methods though beneficial when starting a list, have to be used as a short-term measure. For more tips on how to build lists, visit: http://www.membershipcube.com

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Some people will stay in a membership for a long time while others will simply drop out after a short time. The big question is what access privileges should remain for the departed ones?

My philosophy is that a person who cancels his membership should be kicked out while the ones who pays the required sum are entitled to continue getting content for their lifetime if they remaining good standing. You may be tempted to act like a nice guy by setting up the site to allow people who have cancelled to access the content they paid for. But the sad reality is that there is no such “fairness” in the world.

It is the same as if you are taking a course in college. If you only settled half the required tuition fees and dropped out of the class, you will no longer be allowed to attend any lectures. The only things you will remain with are the notes you took during the duration that you attended classes. Another example that may help point you to the direction of denying anyone access to he site content is the hire purchase situation. If you only succeed in making half of the pre-agreed amount, the commodity is repossesed leaving you with nothing. Kicking out members who cancel also makes management of your site easier.This cancellation policy may at first seem harsh, but you can take advantage of it by explaining that for a person paying for membership for only five months on your six month membership site and then cancelling. That person will be thrown out of the site while those who makes the full six month training will remain a life member and an even come back anytime an the future to access any content that will be available at that time.

This policy is very important since most people nearing the completion of you membership course will have a feeling that they know everything that there is to know and hence cancel their membership. Make it known to them that lifetime membership will be granted to everyone who finishes the six month training while dropouts will not receive any favors from you. Another god thing about this policy is that giving people a lifetime access rants you an audience especially if you will later on upload videos and introduce new products. For the people who cancel before the completion of the training course, they can’t access any software update or a video you upload since they only paid for the period between the registration date ends the date they cancelled their membership.

On the other had if thy paid the full six months and one year later you make some changes or update your content, the will still be able to access this. All this when explained will convince your members that it is worth their money to stick around until the end.

In summary her is what you cancellation policy be. Someone cancels his membership, he/she is denied access to all content, while making the requisite payments guarantees a lifetime of update until the client himself chooses to opt out of the updates. More strategy on how to make your membership site on http://www.membershipcube.com

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Using purchased rights as the content of your membership site is very legal and it is a common practice among owners of membership sites. There is however one hindrance. Due to its popularity, there are so many Private Label Rights membership sites running even into hundreds. The big challenge therefore in this niche is to create unique content and make you PLR site better than the others floating around on the internet. Well, the three things to improve your Private Label Rights are expedite finding of information, discard the bad or useless products and make a better sales letter.

It is very important to make your site such that someone looking for a particular product needs to only conduct a quick search. How do you do this? Host your site on a WordPress blog. WordPress has an inbuilt search function, this way; People will have an easier time getting what they are looking for. WordPress also has a feature that can enable you to organize your site into categories. You can therefore create certain categories like private label rights, things only for resale, SEO, golfing, etc. Those categories make it easier for a visitor to navigate your site if you decide to make category for audio products video or even eBooks you can decide what is ideal for each resale rights material in your site.

Another way of improving your PLR site in order to beat the opposition is to discard bad or useless products. Most people are of the mistaken opinion that the more the content, the more the members your site will attract and hence end up collecting thousands of useless products for their PLR. Anyone joining a membership site is only interested in one or two things. So if you are a site owner and you have dozens if PLR materials in your computer memory, just discard the whole lot. And start collecting more merchantable products.

Finally, you have to improve the content and make it unique for yourself. Make sure that you improve your sales letter. To promote some individual products, use direct personal emails. Improve the site with some more graphics of your own. To the sakes letter strive to add you voice for better effect. Most importantly add your personality to everything you do on the site.

This is the way you can use the seemingly useless resale sale material sitting in your hard disk drive which are very sellable in a membership site. Remember to make sure that the information you provide onsite should be easily accessible by the interested people. Phase out the useless or out of date PLR and revolutionalize the way you prepare your sales letter and you will end up with a very successful membership site. Set up your membership here http://www.membershipcube.com and try out a few of these things.

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The most popular answer given to why people haven’t launched their membership site is because they haven’t come up with any content for fear that visitor to their websites will dislike the content and demand to be refunded their money. This should never be the case especially when one considers there are ways in which demands for refunds can be reduced. It is not possible to completely eradicate these demands but at least there are available methods of making sure the request for refunds are minimal.

First of all, always make a point to speak out on the offers that you are giving in due time. This is because a good percentage of my refund requests come from people who are well of, whereby they buy into my offer and in a moment apply for a refund. The only way out is by announcing of your offers in due time to give everyone adequate time to plan before buying.

The second method of reducing refunds is by using PayPal to process payments instead of using ClickBank. As an affiliate marketing payment processor, ClickBank is superior but the only problem is they allow too many refunds without bothering to follow up and establish the root cause or better yet whether a refund is deserved. With PayPal, you can raise an objection to a refund request and be given a chance to be heard before the refund is affected or rejected. The greatest limitation with ClickBank is that the refund or cancellation process is too easy and can even be activated accidentally.

Simplifying your customer support function is another way of reducing demands for a refund. Some people will ask for a refund due to very small reasons such as being unable download, or the customer did not receive the ordered e-book or software. With a strong customer service, you will be able to resolve some of these issues and avoid them from moving to refunds process.

Another exciting way to avoid refunds is by finding ways to motivate your customers by challenging them to get rapid results. As an example, it would be more fruitful if you held a competition for your buyers that would see you reward any customer who quickly puts what they have learnt from you into practice. This will motivate them to implement whatever they have bought from your site and enable them to see results fast.

Last but not least, you should be bold enough to price your website subscription without worrying that you will chase away some clients due to the high cost. This belief is very misguided since offering trial memberships might give you short term subscribers but these are not committed customers. They are more likely to keep asking for refunds on claims that your product is not exactly what they were searching for. Hence, it is recommended you set a fixed subscription fee and then market your site adequately in order to get serious customers.

Set up your membership and include members by visiting http://www.membershipcube.com

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The main reason for making it easier for members to opt out of your site is to avoid getting charge backs. If a member requests for cancellation of his subscription or applies for a refund, such a person has the option of contacting the payment processor you are using like pay pal and lodging a complaint. Incase they fail to get back their money using this method, they can request fro a chargeback from the bank or credit card company to forcefully get their money back as well as cancel the subscription. Due to this expediting the exit of members wishing to do so is beneficial for you in the long run. Holding on to say $20 is not worth the bad reputation you will get from the affair.

What should you do to avoid getting yourself in such a situation? Just act normally, encourage your members to stay to stay by improving the quality of the content. Show them the value of staying. Have a list of content that is going to be availed to them in the near future like next month or week. This is so that they don’t get worried about what the future will spring.

Lastly, be honest and inform them beforehand what they stand to lose incase they decide to cancel, and they and to gain if they stay. Make it clear that access to the content will be denied in the event of cancellation, but if they stick around until the completion they will graduate, access all available videos forever without having to make any further payments. On my membership site I have even uploaded some videos that I avail to anyone who has successfully finished the course. You can even provide bonus courses for people who have gone through with the course. This will keep them on your site since they will feel that they are having a complete experience on your site. They want to complete the course and graduate so why not make it more interesting?

This is how easy it is to let your member go. Make it as simple as process as you can if you do not want to deal with charge backs that may result in bad reputation. Inform them of the good things you are going to introduce after they have left. My thinking is that if you correctly apply the above three things you will be surprised at the number of people you will be able to maintain on your membership site. Find out many other things that may be useful about member retention right now at: http://www.membershipcube.com

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Many people insist that having a theme to a membership site is of great importance. Although it is good having a professional looking membership site, it actually it is not an important factor at all. The reason why its is not that important is that when people start out developing their membership sites they become so engrossed with the theme of the membership site that they pay little or no attention to the quality of the content of their membership sites. It is the content that is the important factor and not the theme at all of the membership site.

A membership site that is professional in appearance but has no decent content to offer is not going to last very long as a potential member will just look elsewhere for a site that suits his specific needs. This membership site will often feature very little variations in the theme but loads of content. Of course it is nice to have a good looking site but certainly not the main priority when you are running when you are running a membership site. A nice looking theme for all your membership sites should you have a few is also fine as it enables the members to recognize you particularly if you have developed a good site with excellent content. It also assists in the speedy development of the new site as you can spend more of your time in sourcing and developing really good content that is in keeping with your reputation.

An important part of the theme is to ensure you have a user friendly navigator ensuring that the user is able to find older posts, locate different categories and to leave useful comments or questions. The most current posts need to be easily recognizable.

There are a lot of color combinations to choose from for the theme. You can use green, black and yellow or purple, white and pink. The choice is yours alone. It may be a good call to check the color schemes used on the sites that you are attracted to and follow that rule for your own membership site theme.

The themes for WordPress and membership themes do not need to be overdone, in fact the simpler the better. There are not any rules that dictate having large pictures all over the site. This type of theme makes for very difficult reading and therefore navigating is also difficult as the pictures actually become a distraction and then a frustration.

A membership site theme is not too important but it is definitely nice to have a simple theme that is good but making sure that it is not a distraction. It is then reusable on your new sites and also does not date but rather becomes your signature tune.

With the information on the importance of a theme addressed, you will then be able to develop an excellent site without neglecting the importance of the content. Visit http://www.membershipcube.com for assistance in developing your new membership site.

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I’m sure you’ve heard the craze about membership sites. You create a site with a bunch of content and people pay you month after month to get access on this content whether it’s written materials, downloadable items, software, or video. But many other people have already created the membership sites you have thought of. And they have an affiliate program, meaning you can promote this. You can send paid members into these programs and get a commission back.

The real question is should you create your own membership site or promote as an affiliate. There are pro’s and con’s to both.

Being an affiliate sounds great at first because you don’t have to create the products. You don’t have to maintain subscribers, you don’t have to e-mail the subscribers so they’ll know about new updates, and you don’t have to really do any work to keep people in the membership site. All you have to do is recommend that these people join the site, and it’s up to the membership site owner to keep people in that site.

But what are the bad things about being an affiliate?

You don’t get all the money. You are working hard just to get some kind of a commission and many of these membership sites, you get a low percentage, like 20% or less for recurring commissions, and for some other affiliate programs, you get paid for the initial sale but not for the recurring commissions. It’s very important that you check the terms of service carefully.

Then the one thing that most affiliates don’t realize, and that’s when you recommend somebody to a membership site, when you send them into that site, you give up that hard to earn and leave. You work hard to get traffic, you work hard to get somebody onto your mailing list and now, you just sent them off onto somebody else’s list.

Think about that. If you had one person on your list, and you got lucky and happened to get that person into five other membership sites, guess what, now they have six people e-mailing them instead of you.

Should you really promote someone else’s membership site as an affiliate or should you make your own? It just depends on how quickly and how easily you can create content.

If you can put together a membership site that lasts for six months, and you can put that together in two weeks or less, then you definitely should look into creating a membership site. On the other hand, if you struggle to even create one single video or get one single subscriber, then you should start off slow, promote a membership site as an affiliate now and then in the future, get into your own membership site.

Let’s shortcut the process and the hardships it takes you to create content for your membership site. I want to show you how you can create an entire membership site in one single day, stop promoting other people’s stuff as an affiliate and finally, make your very own membership site at: http://www.membershipcube.com

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There is a way out for those who have written an eBook or made a video training course and don’t have enough material to last for a three month or six month membership site. You can still make it work out by using resale rights to extract the content in your membership site and take something that has worked out previously and prolong it into three to four months of training.

It’s possible, allowed and helpful to include your content to the one you have purchased and sell them. Examples are; doing a training you don’t like, big picture training and strange additional training.

Most of these training methods are the kind that you may never think of doing. For instance, initially it would be a good idea to include content to a membership site about list building. Discussing about the different kinds of email versions to be broadcasted to my list, I included the types of follow-up program into my autoresponder which was fun. For someone looking to set up an Aweber account and teach how to create a new list, one has to buy access rights that enable them to create an Aweber setup and material on how to create a dynamic and reliable autoresponder and how to duplicate your form code.

Buying resale rights on a subject you are teaching may translate into teaching the newbie stuff by which you don’t have interest in, or teaching a higher level topic which is the second type of resale rights strategy and the big picture training. Someone who has no idea needs to note this which needs no explanation. You may consider having explanations on things like how to sell a course or about forum marketing onto message boards. However someone topics just need to be mentioned and need no further explanation. Examples of such self explanatory topics are: how to register for an account, how to make your own post, or how to set up a signature.

At last you can purchase resale rights which give you strange and exciting ways of tackling out issues.”Neurobites” is an example of three things which produces sounds that puts someone in different moods depending on the sound. These are defined as things that make someone relaxed, or aid someone to focus on some things, or to be more creative. Assisting someone on how to be more relaxed or how to improve their life, that’s having some kind of self-help course, which can be bought and packed on a special offer and can apply to any kind of training.

Those are some of the options on how to use resale rights to pad an existing membership. By buying information for a course you don’t have interest in and using that information to complement what you already have to help you audience get the bigger picture on what you are trying to teach. This training enables the things that you teach to be put in an unfamiliar way. Visit http://www.membershipcube.com to see how you can get extra content to make the next membership site.

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