payment plan
– 2-payment plans, 30-day payment plans are boring — 10-payments is too long — go with 5-6 payments
– drip content
– pain of disconnect (they lose templates or software)
pitch webinars
– demonstrate value
– show a magic trick
– justify that price and sell hard
reactivation
– a huge number of our cancellations are simply from expired credit cards
– no discount or bonus for rejoining, just contact them with a button to get back on their payments (50% reactivations for us)
– case studies: Make a Product, Income Machine, Setup a Fan Page
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