It is possible that you’ve been lied to by people teaching membership site marketing. They might have told you that the only way of selling a membership site is on the back end, as a bonus offer, as an upsell. This is not true. Membership sites can be sold on the front end – that means directly – as log as you use the right positioning and the right terminology. This makes your site look even more attractive than a one-time payment transaction.
What do you need to know about the correct positioning of a membership site? First of all, think about how people buy homes, cars and other similar things. Then, sell them on individual payments, a thing that would make them get their foot in the door. Finally, instead of putting up for sale a membership site, refer to it as to a payment plan, as if you were giving them a fixed-term membership option.
This is the way the world works: if you’re buying a house, a car, if you’re getting a loan, then you have a certain balance that must be paid until that balance is done. If, at any point you stop paying for the thing you bought, you simply aren’t going to get it. If you make all the payments for your house except the final one, then you lose that house, but if you go through with all the payments, then you own it.
You have to think about the way in which you are selling your membership site in the exactly same way – they make certain payments. Once all the payments are made, it is theirs. Meanwhile, you are doing them a favor by offering them an interest-free loan to use your membership site.
Let’s say, for example, that you have a $1000 training course and people are paying $98 every month for the next ten months. It is a lot easier for them to pay only a small sum at a time than to pay the entire sum from the beginning.
It is true that there are customers who will say “hey, that’s a $1000!”, but the general idea is that it is easier to present your product this way and your customers don’t have to make all the payments. They can quit whenever they want and you’re offering them a really easier way of getting in because they only have to pay $100 for entering your $1000 training course. And certainly, you must use an appropriate vocabulary and terminology.
People must be told things like this: you pay a certain sum every six months and after that, it’s all free. Then, if an extra month is added, you get it for free. You can come back to it forever. No matter how much time has passed, you can go back to the site after all the payments have been made. Present this as a payment plan. No matter if there’s a $1000 worth of value and customers are paying it to get in, you’re offering them a plan. They can make smaller payments and only pay for things as they use them.
So let’s ask ourselves again: “Is it possible to sell a membership site on the front end?” Of course, if you position it as best as you can, if you are a good vendor and if you explain it all as a payment plan.
Now that we have talked about presentation, let’s concentrate on setting up a site, on getting traffic, on keeping members and doing all the things we need to do in order to ensure success. Join http://www.membershipcube.com right away.