Offers for different forms of traffic appear all the time. The newest and best thing reaches your eyes and ears on a daily basis. However, not all of these methods work as well as they are advertised. The three top overrated sources of traffic are, in my opinion, social marketing, press releases and guaranteed opt-ins.
Social networking has become very popular in the last few years. Giant social networks such as Twitter, Facebook or MySpace get more traffic than Google. It seems that these are the places where you should advertise. However, this is false. There are people who have tried and tried again to post Twitter updates from their Twitter and with no results. The reason may be the fact that nowadays many people on Twitter are following thousands of other people. When making an update, you are moved from the Twitter feed’s front page in just a few seconds. If you are wondering whether social marketing and social media will have an important role in the traffic you will get in the future, the answer is “maybe”. Still, for the time being, the traditional techniques of putting up a list of emails and mailing whatever you need to that list prevail over any amount of Twitter users.
Press release may seem appealing especially when it includes pictures, audio and even video. The problem is that there are a whole bunch of press releases on the web on different subjects and exactly as for article marketing you have to submit lots of press releases. There is no such thing as only one press release. More than this, the technique is not as reliable as regular article marketing.
The last but not the least, guaranteed opt-ins are one of the worst traffic methods ever used. This method is a little different from the idea of cost-per-impression model or cost-per-click. The method consists in paying somebody a fee to promote you or your site until you get a certain number of email addresses. The problem that arises is that most of the times you and the person who sends you the traffic are not in the same niche. The person is sending you people who are only trained to sign up for something even if they are interested in that thing or not. Not all the email addresses must be fake, but the people opting in to this list may not be interested in reading what you have to say, not to mention buying from you.
Instead of using something like guaranteed opt-ins, try a pay-per-click campaign or get back links and send them to a web page with a free inducement and an email course. Like I stated previously, social marketing, press releases and guaranteed opt-ins don’t do the trick, not nowadays, anyway.
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