Many people are always asking me how I get so much traffic to my membership site. Is the marketing strategy of getting regular traffic to my membership site any different from that employed when charging for say, one time traffic? It is actually not vary different. The marketing principle should still be the same as when you the one you employ when selling other products like reports and e-books. Don’t get into doing all that fancy things like up sell of you membership site. Not trying hard enough in the right way is simply the only reason that can hinder you from selling your membership site.
A One click up-sell, a dollar’s worth of trial is not what you need to have in order to get people to join your membership site. It also becoming harder and harder to sneak membership site through the back door; Never try to use this trick, rather do it he same way you will use to proudly market one time products. Selling a membership site is not as complicated as you may think it to be. People buy and get access; this is the way regardless of whether this membership site requires one lifetime membership payment, an ongoing monthly subscription or any other method you might choose to bill the clients.
You probably may be having your doubts thinking that it could be different. Wont people end up paying a larger sum of money if my membership site is $200 than if I was selling say a $20 e-book? If you need people to pay recurring installments for you membership site, or a high lifetime membership fee for that matter, then you have to improve your marketing skills. It could mean that you have to create a mailing list and get these people on it, or you could start promoting a low ticket product. Gather people on that list and utilize the list by giving them more reasons to purchase and fewer reasons not to purchase. Reiterating this message and sending them back the offer may just yield success.
There is no much difference between membership traffic and product traffic. The steps required to market a one off payment membership site are the sake as those needed to market any other product. First you need a mailing list, many different traffic resources, a follow up sequence and a good split tested sales letter is also very important to ensure that as many people as possible are getting into your membership site.
The basic thing to keep in mind is that thee is no difference between product traffic and membership traffic. At http://www.membershipcube.com you can get tips on how to promote your membership site.