Many website membership marketers seem to keep making the same mistakes over and over again. You can learn from their mistakes in order that you don’t make them yourself. Learning what mistakes not to make will save you time and help your site to be successful.
Three mistakes that you don’t want to make are; split calls to action, cheesiness and unclear navigation.
A ‘call to action’ is the term used to describe asking your website visitors to do something. You want them to take action and click on a link. On an opt-in page the call to action could be “Enter your name and address in the form”. In a sales letter the call to action is often “Click on the button to make payment and get access to the membership site”.
Inside a membership site the call to action could be “Watch the video below” or “Leave a comment below”. Don’t make the mistake of thinking that people will watch the video just because it’s there. Give your visitors clear instructions on what you want them to do.
Now that we’ve discussed calls to action let’s look at a mistake that you don’t want to make; split calls to action.
Split calls to action are just what they sound like; giving people a choice of two or more actions. For example, a sales letter might have both a payment button and an e-mail opt-in form. This can be confusing to the person visiting the site. Another example of a split call to action is offering two choices for the same action, such as having a payment button with the choices of full payment or a payment plan. It is better to give the potential customers only one choice in order to help them continue the purchasing process.
Another common problem on membership websites that is similar to split calls to action is unclear navigation. If your website has a lot of links going to many different pages it will be confusing for your potential customer. If you have a sales letter or a page that is offering a product or service, give the website visitor a single button to click in order to buy what you are offering. Then there is no confusion; the visitor buys your product or leaves the page.
When someone is visiting your membership website is it easy for them to find what they want? Are recent posts and other new information at the top of the screen where they are easy to find?Your menu bars should allow visitors to get to any content that they would like to see. It should be easy for people to search for something and to leave a comment.
Make the navigation of your site as easy as possible.
A membership website mistake that you really want to avoid is being perceived as ‘cheesy’ or clichéd. There are hundreds of websites out there featuring pictures of tropical islands, Ferrari’s and all the other things that will be yours if you create a membership site with ‘only’ a thousand members. The site tells you that you can do this by only referring two or three people. People will not be inclined to believe it because they have seen the same claims at many other membership sites.
You need to write in a clear, concise and informative manner about the contents and benefits of your membership website. There is no need to use big words or fancy language. Tell people the truth about how you think that you can help them. Visit http://www.membershipcube.com for more.