It’s very popular to package up items you have rights to and cram them all into a membership site. But did you realize that there’s no restriction on the number of different places you can offer the same product for sale as long as it is on a site that you own and control? Therefore, you can use many of the rights that you own to get more traffic and to get more sales and even get more people in your sales panel. These are accomplished by using items with a giveaway rights by pulling out items and using the membership site as an upsell and finally to repurpose or creatively package rights and make them your own.
A small percentage of PLR materials you might come across come with what are called giveaway rights. This means that you have the ability to give the item away, and this includes putting a forced opt-in page somewhere and asking for somebody to type in their name and e-mail address then they get the free gift. You can use this to build a list. You can join JV giveaway events to get people to opt in to your list in exchange for the gift. You can post on forums and put in your signature link