Do you need a trial to have a membership site? Do you need to have your $20 a month offer, give people 14 days for just $1 and is it even legal anymore? My opinion is you definitely do not need to trial for your membership site.
I found from a personal experience that whenever I have a trial offer in my membership site, people tend to not stay as long. They tend to complain more, they tend to be more high maintenance. Whereas if I just sell people on the monthly payment upfront with no trial, they stay in longer, they actually watch the videos I provide, they actually listen to the instructions I give them and they don’t find anything and everything to complain about.
If you’re so dead set on having a trial offer, maybe you’re just scared. Maybe you just need to be a better marketer and justify your $20 or $50 per month instead of trying to sneak in that extra payment.
The problem with trials is if it’s actually $1 trial is you have to compare both prices. So if somebody pays $1 for half a month and then the cost goes up to $20 per month, you now have to convince people that your offer is worth ten times as much because they now went from paying $1 for 14 days to $10 for 14 days. Suddenly, there’s disconnect. A lot of people are just tired of kickers who went in and paid their dollar just to see what was on the inside and then had no intention whatsoever under any circumstances of paying the full membership site.
I’ve had trial offers for $1 and for $5 where the quality of the subscriber was so low that they fought tooth or nail to get their dollar back, to get their $5 back from the trial months and months after the trial had expired and they had already quit. You’re going to find with your marketing that when you charge more for something, you’re going to have a much better subscriber and that definitely still holds true with trials.
Trials are not magic things. The same exact logic towards if someone pays you a little bit of money, they’re going to be a hassle and if they pay you more money, they’re going to be a much better and responsive customer that still holds true.
I’m against having a trial because it’s hard to justify that price. People are more likely to cancel if they have a trial. All you need to do is just be a better marketer, just give a stronger argument, just have more follow-ups, write a better sales letter, have more proof. That way, you can get more people in your membership site and they will stay in your membership site much longer.
So, a trial is definitely not required in your membership site. Just go without a trial and you’ll discover that people are much less likely to cancel. They will stay in your membership site for longer and you might have to be a slightly better marketer to avoid the trial but that’s where you should be headed anyway.
Find out exactly what the price for your membership site. Figure out how to make all the content. Figure out how to set up all the technical stuff right now at www.MembershipCube.com.