It is very popular to package up items you have rights to and creme them all into a membership site, but did you realize that there is no restriction on the number of different places you can offer the same part for sales as long as it is on a site you own and control. Therefore you can use many of the rights that you own to get more traffic and to get more sales and even get more people in your sales.
These are accomplished by give away rights by holding out items and using the membership site as an upset and finally to repurpose or creatively package rights and make them your own. As a small percentage of PLR materials you might come across with what are called give away rights.
This means that you have the ability to give the item away and this includes putting a forced option page somewhere and asking for somebody to type in their name and email address then they get the free gift. You can use it to build a list you can join JV giveaway events to get people to opt in to your list in exchange for a gift you can post on forms and put in your signature link, the link to the free gift there is lots of things you could with give away rights. But even if a PLR product does not come with give away rights you can still sell it on its own. Why would you want to sell a product on its own when you can put it into a membership site.
Somebody might not know you yet, or just might have the budget to pay you a recurring fee or pay for accessing your huge membership site. What you do is get somebody to commit to buying just one of these products then after they buy, try to get them sold on the entire membership site. It is a lot easier to get somebody to pay a little bit and then pay for the rest than pay at one giant payment and there is no rule that says you have to hit them with the up-sell right away. At least get them on a list and have your auto responder follow up with them in a few days and ask them to upgrade to the entire membership site.
Even if you don’t use PLR for giveaways or for upsets you can still repurpose it and make it your own. One time I bought the rights to a book that discussed outsourcing project on elance, but the guide itself was not complete because it was dependent on somebody using the Elance service and not a different outsourcing service. So I also bought rights to a product, that discussed outsourcing in general and even a 3rd product that discussed software outsourcing. So with all 3 of those items together I had a complete package so some of you can use for outsourcing with software with graphics or something of a general nature or even with elance.com. You can use Private Label Rights materials as your leading offers by giving them away using them s upsets or repurposing them and making them your own.
I keep telling you over and over again that generating content is the easy part of making a membership site. Let us focus on the fun part market getting it and getting people into your sales model.