Month: September 2010

You probably learnt by now that you must be special on the internet. If you’re not standing out from the crowd, you won’t be happy with the results you get. You have to make yourself a bit more special, a bit more exclusive and a bit more customized towards a particular group.

Maybe you have wondered how to present some kind of special offer for your membership site on a forum, to your list or to someone else’s list. There are some easy ways to do it. One of them is to give a certain group an additional bonus in order to deliver the content faster or to give them multiple bonuses so that it’s a completely different offer from the one the general public gets. An additional bonus is very easy to do by creating a new membership level, adding a new post with a special bonus and giving only that new membership level access. You also must set the membership level based on what the new community is. For example, if you’re making an offer to say the rider form, make a level called riders and then create a bonus video for your rider members and call it riders; then make your payment button and send them to that particular level after they buy.

The best choice when it comes to special bonuses for a particular crowd is a one-hour webinar just answering questions. This is incredibly easy because you can get customers for that even before you have created the bonus, and, besides this, the bonus is 100% customized because it is based on users’ questions. All you must do is answer their questions, not thinking about the content yourself. What you do not want to do is compete based on price. It is not normal for people to give discounts for particular groups because it creates too many problems. There are people who already bought from you and asked you for a refund of the difference and, there are people whoa are asking you to open it up a little longer so they can have a discount as well, and this just makes your customers to pay less than usual. You should make your customers pay more.

What do you think about this alternative? Instead of charging less, charge the same sum, but deliver the content faster. If your content reaches a client in a week’s time, instead of cutting the price, try delivering the content faster at the same price or cutting the trial period.

Finally, it is not necessary to add just one bonus; add multiple ones! What if instead of offering one video per week as for the rest of the crowd, for rider members you offered two? Just plan it as if you did two videos, but allow video nr. 2 to appear every week only on the rider membership level. It’s quite easy, it’s customized to that group, you don’t need to make a different membership site and it represents double the value for the same price.

I leave you with the thought that you got the general idea about how to customize your membership offer to one group or one person. The thing is to never cut your price, just add more value! Competition must be based on value!

Don’t wait any longer, get a membership site set up right here at: http://www.membershipcube.com

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In case you created a membership site and you already built your list, the next step is to make it bigger. You might think that you have your site well monetized, but you may be losing sight of some things such as email opt-in processes after registration, squeeze pages before customers get to see your sales letter and also a two-step order form between the sales letter and the payment check-out page.

The easiest thing to do to improve your membership site is having an opt-in process after registration. Membership solutions such as Wishlist Member will include your membership software with an autoresponder like AWeber. If a person signs up to your membership site, they are automatically getting on a mailing list.

If your membership software doesn’t have this feature, put your opt-in code on the sidebar of your blog. This is extremely easy in WordPress. Just go to the appearance area and add a widget. A widget is a tool that blocks something on your sidebar. You can even add a Text widget which is great because in WordPress it can add any HTML code you want as well as links, images and more importantly, your cut and paste autoresponder code. So, add a Text widget to our sidebar, and then drag it to your sidebar and paste in your autoresponder opt-in code. This is how you get people who have already bought from you to end up on your mailing list.

Another popular way to get people on your mailing list is the so called squeeze page or forced opt-in page that is seen before your sales letter. If a person wants to go and read your offer, you can stop him/her by sending them to a forced opt-in page that they see first. They can not reach your sales letter unless they type in their name and email address in the form from this page. This is how you get them on your mailing list without needing to bribe them with anything.

Well, if you’re not satisfied with the forced opt-in page or you can not use it for unknown reasons, there is an alternative that you can use called the two-step order form. This is a procedure that consists of two steps. When a customer clicks on your sales letter, he/she clicks on what he/she thinks it to be the buy button. Actually, it is just a new page that has a forced opt-in on it which says something like “step 1 of 2; enter your personal details here.” After going through this forced opt-in page, they are redirected to the page where they can pay.

A list can be built based on people who are just checking out the price or who almost buy something, but renounce in the last minute. Once you have these people, you can advertise your products in the hope that they will reconsider and come and buy them. The techniques mentioned above must definitely be used in the promoting of your site. Don’t forget, an opt-in after registration, a squeeze page before your sales letter or a two-step order form after your sales letter, but before the check out process is all you need to make your list bigger.

For membership training, visit: http://www.membershipcube.com

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Accountability Blog is the most lucrative and the best membership site that one can ever create. As one is responsible for everything he/she does daily, an accountability blogs would helm you keep track of your day and be sure you reach your daily goals. The set up is as that of a regular membership site, the exception is that you are the only one who logs in to it. One posts their daily tasks to ensure that you complete at least four of them. You can reflect on any day of the week or month or at least a year to see how much and what you accomplished daily and overall.

You become this membership site administrator and its sole subscriber. No one can pay to log-in and there are no registration forms as you are its sole subscriber. What do you do then? You make a post in your site, then write down four things you intend to do for the day. No more, no less, just four. However, these are not the only things that you are supposed to do in the day. They are however, the four most important things you need to do in that day.

A normal day for me looks like this; email my list, write down 5 new articles, compile a how-to video, and answer all customer support questions that come in. I do not include casual tasks in this list. It is absurd to put tasks like; eat dinner, send thank you cards, wrap presents, include tasks that are work related. It is ill-advised to have two or less to do tasks on your list as this leads you to waste time. In addition, if you put too many things, say five or more, you will notice that even doing four will be a hassle.

Once you establish a routine for daily task posting, if you have a corporate associate, invite him/her to join you on the blog. Only invite people you trust as you do not want to reveal your business future plans to people who do not share in your interests. Allow access to your corporate associate and have them make the four postings too. The advantage with inviting your corporate associate is that even if they do not read daily what you are up, the possibility that they may read will keep you on track and hence complete your tasks.

Measure your advancement on the accountability blog. Review instances when you felt you did worse than expected and you would surprise yourself on what you find. If you doubt the much you accomplish in a specific day of the week, re-visit it and confirm if this intuition is true. This will help you establish a work pattern that works for you.

An accountability blog is a simple membership site that nobody else can buy into, that nobody else can register in except you. To discover 6 corporate models that the membership site is applicable to, visit: http://www.membershipcube.com

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Most of the features needed to run a successful membership site are provided by the membership software. Almost any owner of a membership site would like to include an autoresponder as one of the features. This feature has its advantages and disadvantages just like anything else. One bid problem is being uncertain whether you will ever use different membership software, or whether the membership site will last forever and you are still interested in having those opt-in leads. What do you do in such a situation? Do you use an inbuilt autoresponder or your own custom one? How do you arrive at such a decision and how do you accomplish it once you have made this decision?

I am advising that you use a separate autoresponder and membership software. These two things are separate. Using an inbuilt autoresponder means that it is highly unlikely that you will ever know how to use a different auto responder service, you won’t know if you just want to be able to log in once and send a single message from everybody who has ever bought from you, opted in for a free gift and all persons whom you have been in the membership site with.

An Aweber autoresponder should work very well for you although that is not what I use, but you have to use it separate from the membership site. This will ensure that you list of subscribers is not stuck inside the membership site when using Aweber. You will never think of moving the auto responders, or change the membership software. But you will have your list in a secure and separate location.

Another boon for using separate auto responders is that there are advanced features like personalizing name, being able to schedule your messages and follow -ups in the future. Follow up messages are send when a new person gets on your list and the other autoresponder messages can be send subsequently e.g. the following day after two days, etc.

Using this method can help you line up the autoresponder content with the actual content on your site. An example is when somebody subscribes to the site and gets a post seven days later. Then you can user the auto responder to send an email seven days after the person joined the site. These subscribers will then automatically receive a message notifying them to log in and see the newest content you have published on your subscription site. Almost all modern auto responders have this future including the wishlist.

Robert Plank has crated many profitable Wishlist Membership subscription sites. You can see how to achieve the same by going to: http://www.membershipcube.com

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Getting recurrent traffic to your subscription website can be a daunting task. Forums are a convenient way to gradually pull back the desired traffic. However, forums tend to be time consuming and the time you will spend doing posts may not necessarily translate to the number of visits you anticipate. Having taken this into account, one must come up with a more appropriate means of handling the forums without consuming too much time. One way of doing this is using Google alerts in conjunction with the forums. Google alerts checks for specific keywords that have been indexed by Google and provide you with this list to use in your forums.

The Google alerts service is a marvelous invention that looks out for keywords that you could use for your forum post that will most likely be picked up by any search engine. This service saves you the inconvenience of having to search the internet on a daily basis for keywords that carry some weight in search engine ranking. As such any time the Google alert service prompts you with keywords to use, you just go ahead and respond to that post without wasting any time researching for material to post on.

Google alerts, when used in combination with forums, allows you to give an immediate response that will yield swift answers and comments. This gives you the opportunity to receive suggestions on how to improve your membership website or respond to burning issues that members to your websites keep asking. Once you set up an alert on Google alerts with the keywords you want to be responding to, you just sit back and wait for suggestions as to the forum posts you need to respond to anytime someone mentions your keyword.

The Google alerts service is so flexible to the extent that it allows you to configure it to be alerting you once in 24 hours or better still to give an immediate alert. Another important feature is that the service indexes all the alerts such that you just have to choose which one you want to respond to and the specific website or page the post is to be found. Without this, you would waste a lot of time trying to figure out the most suitable post to give a response.

As mentioned earlier, these features make the Google alert service very suitable for carrying out particular tasks such as getting suggestions on improvements you can carry out on your website or answer queries that any member or non-member might have. You could also seize the opportunity to up-sell or cross-sell some of your new products while in the process of responding to the alerts.

All in all, the combination of Google alerts and your forums is a sure formula for success. Just make sure you set the alerts correctly to pick alerts on the niches you deal in, the name of your website or any keywords for that matter that you have an interest in and you can be sure to be notified anytime the keywords are mentioned, thus giving you an opportunity to respond. Sign up today at: http://www.membershipcube.com for more information.

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Most importantly, everyone who wants to host a membership site must have an email list. For every product and every membership site there must be a separate list. But this is not all. A prospect list and a buyer’s list are also needed. This way, the site host can give interested people more reasons to enter the site and can send messages or reminders to people who have already bought something. Fortunately, nowadays there are autoresponders that can move a person from the prospect list to the buyers’ list the moment they purchase an item from your site. What the software does is bugging the people until they join and then it stops.

Pre-sell and post-sell list are a must on a membership site. When you create the follow-ups for your pre-sell lists, look at your sales letter, look at the reasons you give to people to join your site, look at the problems you’re having and the way you’re solving them, look at how your sales letter solves the common objections of regular people concerning membership sites, etc. Your email sequence represents your sales letter cut up into million pieces. At least 10 follow-ups should be sent daily to your prospects.

If this is not enough for you, then add more and send them out every few weeks, then every few months just to remind people why they should join your membership site. Afterwards, add your post-sell lists and tell your buyers what to look forward to and then send them one letter per week to tell them what they missed or participated in, that particular week and, then give them a link back to your blog so that they can log in and purchase more of your content.

It was said before that if you have different membership levels that considerably different, you must create extra sublists. Still, most of the time, only one single email sublist and only one set of follow-up messages are enough. Remember, when you have free offers not to get carried away and make more sublists than you actually need.

Assuming you have only one membership site and it concerns real estate, you can create an audio interview that is used as an opt-in bribe to get people to get on the list, creating in this way one of your sublists. This represents only your pre-sell sublist. Therefore, the bribe/the gift gets your viewers on your pre-sell sequence. But, let’s say that you’re writing a 10 pages report on the same topic. Is it necessary to create a separate sublist for it? No; you send your viewers on the same sublist because your message is the same and you want them to become regular clients of your membership site. So, you see? There’s no need to complicate things. Extra sublists are futile if you don’t have a good marketing strategy.

So, use the same pre-sell sublists for your different bribes and create more bribes and more sales letters. Also, send more emails. Keep in mind that you should also have at least one post-sell list to keep your customers updated and one pre-sell list to make them buy more.

Hopefully, you have understood that it’s all about the marketing and not the content. If you want an impressive membership site, go to: http://www.membershipcube.com

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All of us who have used an email autoresponder know that we don’t have just one list – there are multiple sublists. The idea is the following: if you sell different products, when somebody buys your first product, they go to your first list. In case they buy your second product, they go to your second list and so on and so forth. Thanks to this feature, you can only mail to just one of your sublists or you can update only one of your products. However, if you want to transmit a message to all of your sublists, there’s nothing that can stop you.

A question that I hear a lot is “Should I create a sublist for different levels of my membership site as well?” The answer is usually, but not in all cases, no. In general, you just have to make a distinct sublist for each different product. Nevertheless, if you have a membership site with different levels that are considerably different, you should make a sublist for it.

For instance, let’s assume you had a membership site with a full level and an advanced level. And let’s say that when a buyer joins the advanced level, he/she gets an extra bonus for signing up, but except the extra sign-up bonus, the levels are the same. For this particular situation, one sublist would be enough for both levels because when someone joins, they can receive a standard message telling them where to go. In this case, an autoresponder sublist would suffice for both membership levels.

On the other hand, if the levels are considerably different, different sublists must be used. For example, if you have two versions of your membership site, audio and video, you create two different levels: “audio” and “video”. The prices for these levels are obviously different. Also, the videos might have a different content or the language you use in the audio might be different. Therefore, because the whole content will be completely different, you should have a different sublist for the video and audio levels.

In case you have totally different products, then you have separated sublists. If the products are similar and your email updates can apply to all of them, then you don’t have to set a sublist. It is unnecessary to have too many sublists in your autoresponder especially if you don’t have enough subscribers. Your autoresponder structure must be kept as simple as possible.

Remember that this also depends on the frequency of your mailing. Do you mail only once a week or do you send daily updates? If you use an once-a-week reminder, you might be able to combine more of your sublists while if you use a daily update, you must have more sublist than in the previous case. Keep in mind that for different products you must have different sublists.

These being said, in order to have different autoresponder sublists, you must first have a membership site. Learn how to create one at: http://www.membershipcube.com

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One of the great things about a membership website is that it can become an effective community of users that are able to comment on and offer support for the content in your site. When your members can communicate with each other they can work on and extend the content of the site with little input from you. If you can accomplish a self-sustaining membership site like this your task as the owner will be much easier.

Each site owner will have to look at their site and decide if the kind of membership that they recruit is suitable for this kind of full participation website. To a large degree it depends on whether you are running a small live class, a monthly membership or a low priced membership.

With a small live class you probably have had the participants put up a large amount of money in advance for their training. If this is the case then you should allow them full access to participate in and comment on the training without going through a moderation process. You are quite probably going to be giving them a lot of material in a fairly short period of time so you might not have time to spare to moderate a comment board. Leave the board open and if any of the participants does become a problem you can simply remove them from the program.

Perhaps those live training classes that you were running became so popular and you had so much material that now you find yourself with a monthly membership site. The members that you recruit here are going to be different from the ones that were in your live class. The new monthly members probably didn’t take advantage of your live class for a couple of reasons. The first would be that their budget wasn’t up to the fee that you asked and secondly they might not have been sure of your product. You should let these members make comments but direct their comments into a moderation area where you can have a look at them and discard unwanted posts before publishing them in your site.

Some of you might be running a membership site at a low monthly fee. Turn off the comment function for your low-end users. You don’t want them to think that paying the lowest amount gives them unlimited access to you. If you decide later to have levels in your site you could add the comment function as one of the benefits of a higher level.

So remember that the degree of participation and interaction that you want on the part of your members will depend to a large degree on the kind of members that you are recruiting. Small, high fee groups should be allowed to comment fully without being moderated first. Monthly members should be able to comment but be subjected to an editing or moderation process before publishing and low payment members should not be given the ability to comment. This will add value to the process of making comments and encourage members to increase their membership level and participation.

You too can create a full membership site in a single day at: http://www.membershipcube.com

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Most people have the wrong idea about the quantity of articles required when developing a new membership site. You will find that a number of people think that a couple of articles will be sufficient whilst other people feel that five or ten articles is enough to keep them going and to buy them enough time on the membership site. This area will be explained now so that you can develop your membership correctly from the beginning.

When you develop a membership site, you must be conscious of not having too much content and also not to have a boring site. A weekly insert on an very interesting subject should be given from the moment they join up with the membership site as it will be these interesting and well timed posts that will increase the members on your membership site.

Be aware that by eliminating boredom, you may be creating in information overload and that too creates boredom and you will then be back to square one. That is why offering a good article weekly is the best way to control this aspect of maintaining a membership site. Boring information overload in a sure way to have your members leave your site and also gives you a massive workload to contend with that ultimately you will not cope with. Posting every alternate day or once weekly providing that the posts are of good standard is a good call.

Post a good article weekly by way of an audio lasting ten minutes or a video also lasting up to ten minutes. You could also post a good download or software. Another way of keeping your membership site alive and exciting is by posting or emailing adverts and or reminders that another interesting post is due to arrive the following day and also asking them to make comment on the membership site as well. By doing this you will be keeping the site alive and interesting.

A new membership site should receive a minimum one full week’s content at the inception of their site. This makes buying from your membership site worth while exciting. They must not be allowed to become disappointed with the content they receive. They will look forward to receiving your posts and emails’ reminding them of what is to come this week.

The amount of daily content should be scheduled and well maintained. Never post articles where the content has been stretched to such a degree that no one wants it. So then, remember to avoid being boring at all costs, avoid overloading the membership site and remember too to keep your posts well timed, that is every other day and a really good one once weekly. Keep your members excited so that they cannot wait for the next post from you.

The content of your member site and developing the site is easy when you do it with the help and expertise obtained from: http://www.membershipcube.com

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Unfortunately so many marketers are nervous to charge the going rate a s they feel they won’t sell their product and then sit with dead stock so they rather sell their products at a very low price in the hope that they will sell and they make no profit at all. Little do these people realize that the people out their view their products on sale with suspicion as they wonder whether the product has a defect or worse still whether they may be stolen goods!

When pricing your products on the membership site, there is nothing wrong in pricing your products slightly lower than the going rate provided that the price is still within the normal price range. This way the affiliate member will always sell their products.

Once your membership site is up and running, you will have a lot of traffic through your site. This is why you have to be competitive without being ridiculously cheap, offer of good service together with an excellent after sales service so that the people visiting your site are impressed even though they do not know you and have never heard of you. Remember, everyone has to start at the beginning in whatever ventures they choose to be in and then they build up into a profitable concern.

No person just lands in that fortunate position. Also, they got to that position by not being afraid to ask the correct going rate and believing that their price is good. Charging silly prices for your products may land you lucky in getting rid of the stock but that is all it will do as you certainly will not make much money that way. Unless of course you have warehouses full of stock and are able to charge silly prices as you will make a profit as the turnover is so great.

Also, your customer profile will depend largely on the price and the type of goods that you wish to sell. You these need to advertise to this type of customer profile. You will also find that while there are those who will always do price checks there are those who do not and actually do not have a clue on the worth of the product and could not really care. What matters to these people is that they like what they see and are more than willing to pay for it.

Ultimately, you are the only person who will market your membership site to the masses. There are so many ways how you can promote this new membership site such as through direct advertising, word of mouth, PPC, CPA and many other means of directing prospects to your site and sign up.

Once you are established, selling then becomes easier. However, if someone wants to purchase a Rolls Royce but only has the money for a MINI, then you wont expect to sell anything to this group of individuals either.

Complete your business membership site by visiting http://www.membershipcube.com for some killer tips on how to maximize profit from your work.

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