Month: July 2010

It’s very popular to package up items you have rights to and cram them all into a membership site. But did you realize that there’s no restriction on the number of different places you can offer the same product for sale as long as it is on a site that you own and control? Therefore, you can use many of the rights that you own to get more traffic and to get more sales and even get more people in your sales panel. These are accomplished by using items with a giveaway rights by pulling out items and using the membership site as an upsell and finally to repurpose or creatively package rights and make them your own.

A small percentage of PLR materials you might come across come with what are called giveaway rights. This means that you have the ability to give the item away, and this includes putting a forced opt-in page somewhere and asking for somebody to type in their name and e-mail address then they get the free gift. You can use this to build a list. You can join JV giveaway events to get people to opt in to your list in exchange for the gift. You can post on forums and put in your signature link

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PLR, or Private Label Rights content, means that you can purchase content from somebody along with the rights to make them your own. You can resell this content whether it’s a video, audio, or a book. You can edit it. You can change the title or even put your own name on it. That’s great, but how do you use that content in a way it’s totally unique that it totally has your brand on it. Three ways: You can rewrite that content, add video, or save just the audio for that.

How do you rewrite PLR materials? It’s very easy. Take the articles or the chapters of books that you bought, break them down and rewrite them again. What do I mean? I mean that if this chapter you’re reading made three specific points, write down those three points and rewrite them in your own words. For example, if you purchased the rights to a copywriting manual

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The business model where we set up a private label rights and lower them up in a paid membership site is super easy but it is also super competitive. So how can you compete against sites like that it is easy fill the hole they are not filling, offer ongoing resale rights and present your rights in a well organized location. Many PLR sites simply dump in as many products as they can. Bu what you can do is give people the solution that no one else is giving them for example if you are purchasing rights to a set of information products about list building. The average club is simply going to pile in a bunch of list building products in no particular order some of them might give you conflicting information and it is not really clear which one will so much as listen to you and which ones they shouldn’t if you on the other look through each of these list building products and arrange them into a step by step course. You are going to give people the extra hand holding that they cannot get in these other membership sites. So by simply arranging contents in the step by step order and throwing out the niche products that are not worth looking at, you can give people a much better user experience once they have join duo club.

Next many of these PLR sites simple charge a month fee for a big pile of stuff but if you are the one who drips out resale rights on an on going weekly basis, you actually say people sure having to go out and find good resale rights you bring the resale rights for them automatically and finally most resale rights membership sites, don’t have any kind of follow up sequence people join these sites and they expect it to log in every few days to find out what is new, but what if you are the one guy to offer auto responder announcements when you add new products. To announce people they have unlocked new membership levels that can get rights to new materials. On top of this many membership sites that offer resale rights simply pile in a bunch of download links on a webpage but because you set up your PLR site on a WordPress® blog it is now categorized and it is now searchable those are the 3 ways you are going to compete against other PLR sites. You are going to fill in the hole offer ongoing resale rights and using the power of WordPress® present the rights in category format, make them searchable and send people announcements to let them know what is new in the site.

Hopefully at this point you have realized it is about how hard you work, It is about how smart you work.

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Have you written an eBook or may have made a video training course and you just don’t think that you have enough material to justify a three-month or six-month membership site? Here’s good news. You can use resale rights to pad out the content in your membership site and take something that previously only might have lasted a month or two and make it extends into three to six months of training.

It is possible and it is allowed and it is helpful to mix your own content with content you have purchased and have the rights to resell. This includes training you don’t feel like doing, big picture training, and strange additional training. I’ll explain to you what that means in a second.

There’s always going to be some kind of training that you don’t feel like doing. Awhile ago, I added content to a membership site about list building. I talked about the different types of e-mails to broadcast to your list, the different types of follow-up schedule in your autoresponder. That was all fun. But did I want to show somebody how to set up an AWeber account, how to create a new list? No. I simply didn’t feel like doing that kind of training. It didn’t excite me. I didn’t want to have to go and get an AWeber account just to make the video because I use a different autoresponder service. I also didn’t want to have to go through all these tedious steps just to explain what I was talking about. What did I do? I purchased resale rights that explains of the simple AWeber step

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It is totally legal and totally allowed to create your very own membership site and use rights you have purchased as the content. In fact, it’s a very popular form of membership site. But there’s one simple roadblock. It’s so popular that there are literally hundreds, if not thousands, of PLR membership sites floating around out there.

How do you be unique and have a much better PLR site than the most new competition? Easy. Make it easier to find the information, throw out the bad products, and improve the sales letter.

How do you make it easy to find the information in your membership site? How do you make it easy for somebody looking for a particular product to find it easily? The answer is simple. Put it into a WordPress blog and use that to host your membership site. Guess what? WordPress automatically has a search function built in. When people go to your site, they can type in the niche or the exact product they want into your search box and they’ll find exactly what they are looking for. WordPress also has a category feature which means you can set certain categories for resale rights only, master resale rights, private label rights, and the individual niches that your products are in such as golfing, search engine optimization, AdSense

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The concept behind a PLR club is very simple. You have a membership site and you load it up with products you have purchased the rights to. This means you don’t have to spend anytime generating content. Only focus on the fun part promoting it.

But how do you prevent your resale rights membership from becoming at shore?

It’s easy. Follow a monthly routine, have a schedule, and use my special fill-in-the-calendar strategy. Believe it or not, you don’t need any special software other than membership software to manage a PLR site. All you need to do is use WordPresses, special scheduling feature, and all you need to do to that is change the date on a post to appear in the future and add in new resale rights.

But how do you make it so you aren’t distracted every single day piling it right?

It’s easy. Dedicate one day per month to loading in sites and scheduling them. It might take up half a day or a full day every single month, but you only dedicate that one day towards scheduling new content and you don’t have to worry about it for a whole other month. If you schedule 30 products, set the dates to them, set the categories and you’re done. Just dedicate the one day out of the month to buying new rights products and scheduling them on your blog.

Another easy way to make it tolerable to set up membership site content is know ahead of time what kind of schedule you’ll have on your membership site. For example, I have run membership sites where on Monday my visitors were given a video. On Wednesday, they were given an audio. And on Thursday, they were given a piece of software. This makes it a lot easier to schedule content than you think because if you have an audio you’ve bought the rights to, you know that you just schedule it on the next Tuesday of the month. Again, you don’t need any special software. Just know what kind of content will be available on what day of the month.

And finally, my fill-in-the-calendar strategy will make sure that you always have something ready for your members even if you send up the content at a slow pace. Here’s what I mean. If you only have 12 videos and you want your site to last one year, schedule one video per month. If you make more videos later, fill in the gaps. You might have the 12 videos scheduled. You make 12 more videos, then schedule so people get two videos per month. Make another video. Make it so people get a video almost every week. But instead of cramming all your videos at the beginning, space them out evenly for as long as you want your membership site to last, and as you create more videos, sandwich them in between where you already have. That way you can still watch your membership site at any time, but you’ll never run out of content. The content might be a little slow coming at first, but people will not have the problem of getting 20 videos at once and then nothing. Schedule out your content monthly then add enough so that it’s weekly and maybe even get it almost to a daily recurrence.

And that’s how you keep your queue of PLR membership of products full. Have a monthly routine where you have one day, where you buy and schedule resale rights. Schedule out your days, have video on Mondays or audio on Wednesdays, that way it’s brain dead simple where your content should go and set your post to drip out on a monthly basis then make them weekly and then make them even more frequently than that.

I want to lay out the exact step-by-step formula to setting up a membership site 100% based on a private label rights at www.membershipcube.com

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It is very popular to package up items you have rights to and creme them all into a membership site, but did you realize that there is no restriction on the number of different places you can offer the same part for sales as long as it is on a site you own and control. Therefore you can use many of the rights that you own to get more traffic and to get more sales and even get more people in your sales.

These are accomplished by give away rights by holding out items and using the membership site as an upset and finally to repurpose or creatively package rights and make them your own. As a small percentage of PLR materials you might come across with what are called give away rights.

This means that you have the ability to give the item away and this includes putting a forced option page somewhere and asking for somebody to type in their name and email address then they get the free gift. You can use it to build a list you can join JV giveaway events to get people to opt in to your list in exchange for a gift you can post on forms and put in your signature link, the link to the free gift there is lots of things you could with give away rights. But even if a PLR product does not come with give away rights you can still sell it on its own. Why would you want to sell a product on its own when you can put it into a membership site.

Somebody might not know you yet, or just might have the budget to pay you a recurring fee or pay for accessing your huge membership site. What you do is get somebody to commit to buying just one of these products then after they buy, try to get them sold on the entire membership site. It is a lot easier to get somebody to pay a little bit and then pay for the rest than pay at one giant payment and there is no rule that says you have to hit them with the up-sell right away. At least get them on a list and have your auto responder follow up with them in a few days and ask them to upgrade to the entire membership site.

Even if you don’t use PLR for giveaways or for upsets you can still repurpose it and make it your own. One time I bought the rights to a book that discussed outsourcing project on elance, but the guide itself was not complete because it was dependent on somebody using the Elance service and not a different outsourcing service. So I also bought rights to a product, that discussed outsourcing in general and even a 3rd product that discussed software outsourcing. So with all 3 of those items together I had a complete package so some of you can use for outsourcing with software with graphics or something of a general nature or even with elance.com. You can use Private Label Rights materials as your leading offers by giving them away using them s upsets or repurposing them and making them your own.

I keep telling you over and over again that generating content is the easy part of making a membership site. Let us focus on the fun part market getting it and getting people into your sales model.

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The business model where you set up a private label rights club that is you purchase rights and load them up into a paid membership site is super easy, but it’s also super competitive. How can you compete against sites like that? It’s easy. Fill the hole they are not filling, offer ongoing resale rights, and present your rights in a well-organized location.

Many PLR sites simply dump in as many products as they can. But what you can do is give people the solution that no one else is giving them. For example, if you are purchasing rights to a set of information products about list building, the average club is simply going to pile in a bunch of list building products in no particular order. Some of them might give you confuting information and it’s not really clear which one somewhat you’re losing to and which one they shouldn’t.

If you on the other hand, look through each of these list building products and arrange them into a step-by-step course, you’re going to give people extra handholding that they cannot get in these other membership sites. By simply arranging content in a step-by-step order and throwing out the niche products that are not worth looking at, you can give people a much better user experience once they’ve joined your club.

Next, many of these PLR sites simply charge them up the fee for a big pile stuff. But if you’re the one who drips out resale rights on an ongoing weekly basis, you actually save people that shore of having to go out and find good resale rights, you bring the resale rights for them automatically.

And finally, most resale rights membership sites don’t have any kind of follow-up sequence. People join these sites and they are expected to log in every few days to find out what’s new. But what if you’re the one guy to offer autoresponder announcements when you add new products or to announce people that they have unlocked new membership levels and can get rights to new materials?

On top of this, many membership sites that offer resale rights simply pile in a bunch of download links on a single webpage. But because you set up your PLR site on a WordPress blog, it is now categorized and it is now searchable.

Those are the three ways you’re going to compete against other PLR sites. You’re going to fill in the hole, offer ongoing resale rights, and using the power of WordPress present the rights in category format, make them searchable and send people announcements letting them know what is new in the site.

Hopefully at this point you realize it’s not about how hard you work. It’s about how smart you work. Do the smart thing and set up a PLR membership site. Full instructions available at www.membershipcube.com

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