Month: July 2010

Where should I look for membership PLR and how much should I pay?

A great business model is to buy up the rights and that means the resale rights or master resale rights or even private label rights of products then put them in your own membership site and sell access to that membership site sometimes passing along the rights to those products. It sounds like a great idea but where do you go looking for resale materials how much should you pay and how do you justify that kind of payment.

Look for resale rights on sites such as master – resale – rights dot com or on trade bit dot com I do not own those sites. Those are my two go to sources to acquire new resale rights go to those sites allow a search based on keyword browse by category and see exactly what you are getting to find out if you are getting audio in a mp3 format or wave or long audios are so on. It is the same deal with video or even reading material you will find out if you are getting a pdf or word document or text files whatever the over looked source of PLR is Google all you have to do is type in your niche keyword and term PLR and usually the results would show up the more specific you can make your search better and I use service called Google alerts that sends me an email when it finds new page matching these keywords for example I have a Google alerts setup for the term WordPress PLR so if anybody hosts a blog post or a webpage or a sales letter that contains the words WordPress and PLR I will be notified and usually that is something I might want to buy. Now that you know where to find PLR. How much you pay preferably I want pay $20 or higher we will have copies of these products. If you find a resale rights item for a dollar it is probably not going to be very good and you are going to have a lot of competition so pay $20 or high for little rights. Because I have paid as much as $600 for some hard to find an exclusive resale rights, it is okay to pay a little bit more than you would expect because you can figure it out later. You can write it off against, you only need to sell a certain number of copies of that product to make your money back. For example if you spend a $100 to rights to you your $20 ebook make 5 sales and you brought me in on top of that. If you buy let us say rights to a video training course that is 3 hours long and only costs you $20 you have paid $20 to save yourself 3 hours the time it would have taken you for those videos.

So think of investing of PLR in that way that you can write it off against your business. You only need a certain number of sales and it saves you a set number of hours. It may make deep contact yourself when looking for PLR look on trade bits and Google alerts to get new source so PLR when purchasing these rights pay $20 or higher especially for video training if you can get away with it and think of it in terms of how many sales do you need to get your money back.

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When do I not want to reveal I have a PLR based membership site?

It is true just because you filled up your membership site with resale rights or private label rights materials you don’t always want to pass along the rights or even tell people that price in your membership site are based on offered resale rights. This is going to happen if your membership site is outside the internet marketing niche, if your membership site is not a resale rights club or even if book has renaming rights and you remixed the book itself.

There is a way to make a membership site outside of internet marketing there are many ways of making money outside of internet marketing and all you have to do is do research on Google.

The simple fact is that in most niches, in most of the world o,n most of the internet people have no idea, what resale rights are? So they are not even going to care that you offer resale rights. Let us say that you had a membership in the golf and you tried to improve your golf game. Most golfers are not going to care if the guides you give them about golfing include resale rights, so just because you can pass along the rights doesn’t mean you should.

That brings me to my next point even if your site does discuss internet marketing even if the crowd does know what resale rights are, that still might not be the reason why they’re joint.

There is a kind of membership site you can create called the resale rights club and the appeal of the club is that people get new rights every week or every month. But for most of the sites you create, you are not going to want to pass along the right because that is one more thing to explain and yet one more crowd you are trying to appeal to, if you have a site that is all about your resale rights or selling resale rights then fine talk about the rights they get but if your membership is filled with tutorials is meant to teach people things. You don’t want to be passing along the rights because it just becomes distracting.

And finally if you have redone the product and made it your own. There is no reason to pass along the rights or even tell people that the product is based on resale rights because it is yours. You made it you used the resale rights you purchased as a starting point for videos and for your reports. But it is now yours and there is no reason to pass rights.

Those are the 3 instances when I would not pass along the right to even explain that the rights are included with the product. Those are when the membership site is in the non internet marketing niche, when your membership site is not a resale rights club and also when the products inside of that site, have renaming rights and you have made it completely your own.

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Reduce Refunds In Your Membership Site Using These Five Techniques

When I ask people, “Why haven’t you launched your membership site yet?” the most common response is, “I haven’t made any content because I’m afraid everyone’s going to hate me and refund from me.” Luckily, that’s not the case especially when you apply all of these techniques to reducing refunds. You’re always going to have some but these will keep them to a minimum.

1. Announce bonuses ahead of time.

A big chunk of my refunds come from people who simply drive by. They purchase and a few minutes later, apply for a refund. A way to prevent this is to announce upcoming bonuses in your membership site ahead of time. If you have a new video coming in a few days, tell them right now. That way, they can be ready for it and will stick around and give you more of a chance before cancelling or refunding immediately.

2. Use PayPal instead of ClickBank.

If you can help it, use a payment processor such as PayPal instead of ClickBank. ClickBank is great as an affiliate payment processor but they let many refunds simply go through whereas with PayPal there’s a little bit more to it and the buyer has to deal with you directly to get the refund instead of going over your head and to ClickBank.

I have offered the same exact product on both PayPal and ClickBank and had sometimes a 10% refund rate while on PayPal, the same exact product had under a 1% refund rate. The reason is simply because it’s far too easy to cancel or refund on ClickBank even accidentally.

3. Make customer support very easy.

Even with PayPal, your buyers can go over your head and go to your payment processor to try to get a refund. And usually people try to get refunds for silly reasons that you can avoid. For example, they didn’t get a download link or they lost their link or they couldn’t get your e-book or software to run on their computer. Make your customer support very easy so people will go to you first instead of simply going over your head for a refund. This is a very simple step and reduces your refunds dramatically.

4. Add contests or challenges so your customers have a tangible result from what they paid.

What do you think is more impressive, somebody paying $20 to get information about how to set up a WordPress blog or pay $20 and get the butt kicking to actually set up that WordPress blog? It’s the second, right? For that reason, you should add contest or challenges into your membership site forcing your members to apply what they have learned. That way, if the time comes for them to decide whether to either cancel or refund your membership site, there is solid proof that they got more out from your site than what they’d put in because they actually took some action.

5. Avoid trials and simply price upfront.

If you offer time limited discounts or time limited trials, you are attracting the bottom of the barrel buyers. You are attracting the cheapskates. I know it sounds mean but I would rather turn away the cheapskates and bring in the best buyers possible because it means less customer support for me.

That’s why I have eliminated trial offers on almost all of my membership sites. So if I have a $100 a month membership site, I’m selling that immediately. You do not have to have a trial offer to get people in your membership site. You simply have to be a better marketer.

Those are my five ways to reduce membership site refunds. Announce bonuses ahead of time, use PayPal instead of ClickBank, make customer support easy, use challenges and avoid trials.

Get your membership site set up, add content and add members so that you can build yourself a recurring income. Set up your membership site at www.MembershipCube.com

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What is the PLR Club Strip Mining strategy?

When you are making your membership site filled with you must be wondering where am I going to find all of these products at my site? The good news is that there are other sites that exclusively deal out resale rights content. So you can join these sites and basically strip mine them for resale rights materials but you are going to want to take a few extra steps to ensure that your site is better than theirs and these are the wheat from the chaff strategy.

The bonus matching strategy and the SEO based strategy, whenever you join a memberships site that contains resale rights it comes with hundreds, if not thousands and thousands of different products and lot of them are not very good but membership site owners tend to leave them sitting around even though they are in the way and they are making it difficult for people to find the good resale rights strategy, resale rights materials I mean.

Your job is to separate the wheat from the chaff and throw out the bad resale rights and keep the good ones, so that your site is filled only with the high quality ebooks that aren’t filled with filler content, that aren’t filled with wide margins the videos that explain things instead of talking about theory and the products that have a clear beginning and end and leave people at the end of the training actually having learnt something and hopefully having accomplished something, so through out the bad PLR, keep the good PLR next you can match up the perfect bonus for your existing products.

Let us say you had some training about how to set up the WordPress® and you bought the rights to a video series that explains the best WordPress® plugins that would make a perfect bonus you taught them as set of WordPress ® and the videos you bought the rights to show them the plugins is anybody going to care that the voice on the bonus video is different from yours. Not a chance as long as the information is good and finally when you set up all of these resale rights materials and partially protect the content so that the content is out in the open people have to log in to get the downloads links. This means that you have all these new pages that show up in the Google search results and that means you have lots of link backs and a higher chance of somebody fighting your site when they type in your search query.

Those are the 3 things I want you to consider, when mining other PLR sights for resale rights to add to your own. Separate the wheat from the Chaff matching the perfect bonus and keep in mind all the new search engine optimization content that you are setting up.

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Run Your Own Member Driven Contest Within Your Membership Site

The absolute best way to encourage and get extra user participation is with a contest. Here are five ways to run a membership site contest.

1. The fastest person to finish.

It’s one thing to explain a theory or even show or tell somebody how you accomplish a task but what good that does do someone unless they actually attempt that task? What you do with a fastest person to finish contest is tell your visitors the first person to show proof they have completed the task wins some kind of price. Usually for me, the task involves setting up something on the website so the first person to post a URL to their completed video, website, blog or even sales letter wins the prize.

2. The best person to finish or the best and closest answer.

Rewarding the first person to subscribe is one thing but what about the best answer? The problem with having the first person to post win is that after one person post, what’s the reason for others to respond?

For example, you might only allow 20 comments on your blog post and the winner, meaning the person who gives the best answer gets the prize. For example, my buddy Lance ran a contest giving away an LCD monitor and he simply asked, “How do you plan on using the monitor if you win?” and he gave the best answer, “To monitor.”

3. The 100th person to reply or give this answer.

Here’s a contest type that you should probably only run via email, not on an actual blog post and that is the 100th person to reply with an answer wins. This might be something as simple as the 100th person to say, “I want this free monitor,” wins it or even the 100th to give a reason why they would use the monitor that wins it.

But the idea is that it doesn’t matter if the person responding gives a good or bad answer even the fastest answer, they are just number 100. So when somebody emails you giving the answer, they have no idea if 10 people have responded or 200 people have responded. This is the same way many radio stations run contest where they say the 9th caller or the 100th caller wins the prize.

4. Random person.

You can even supply the prize to a random person on your blog or in your email but the important thing is that you have your users take some kind of action. It’s no fun if you simply run a random drawing with your user base. It’s a lot better if you will have to work to win it even if working only consists of leaving a comment.

It’s actually very easy to pick a random person when you use a spreadsheet program such as Microsoft Excel. Simply post a list of every single person in the contest onto a spreadsheet then in the next column over, type-in the following, =RAND(). Hit enter and then copy that cell down the entire column then sort by that random column and now the person on top is the clear winner. If you want to have five random winners then the top five users are your winners.

5. The best way they promise to use this.

This is very similar to the best answer method but instead of somebody giving you the best answer such as, “What’s the best iPhone application?” or “What’s the best use of 60 minutes?” you’re asking for the best way they are going to use the prize. So when you are offering a free LCD monitor, you might not ask what’s the best program to use with the LCD monitor but instead what’s the best way you’re going to improve your productivity with the monitor?

And those are my five favorite ways to run a member driven contest. Give the price to the fastest person to finish, the best person to finish, the 100th person to reply or give and answer, give it to a random person or reward the best way they promise to use that monitor.

Now that you know how to run a member driven contest, let’s give you some members. Go to www.MembershipCube.com to get your first training videos right now.

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Five Ways To Get New Subscribers

Whether you realize it or not, the problem you’re having with your membership site is usually not the content. It’s just that you don’t have enough new subscribers joining that membership site month after month. How do you get new subscribers? Use all five of these methods.

1. Create a simple follow-up sequence.

I can’t tell you how many marketers I know who have squeeze pages, opt-in bribes, blogs and so on. They have a list of subscribers who have not yet bought and yet they don’t send any messages to them. People need to be told an average of seven times before they will accept your offer.

So why don’t you send them more emails? Give them a new reason everyday for 10 days about why they should join your membership site. Overcome common objections, answer commonly asked questions, remind them about specific features of your membership site that they might have missed glancing at your sales letter. They want you to sell to them. They have opted in, it’s up to you to finish the job.

2. Ask, “Why didn’t you buy?”

This is the best way I have of getting people to respond to me. Simply ask people, “Why the heck haven’t you joined my membership site yet?” Tell them they can respond directly to the email and you’ll get their answer. Don’t send them to a survey page or a contact form. Make it possible for them to hit the reply button and email you directly. This is good because it lets you know what’s the common reason people aren’t buying.

Ignore anyone who responds with the word “price” but if somebody says they’re not sure about the money back guarantee, that’s another email you can send to your list reminding of the money back guarantee. If somebody is not sure how much content they get upfront, respond to your list, tell them how much content they get upfront and so on.

3. Add an upsell to the end of your reports.

Just because somebody’s bought a product from you doesn’t mean it has to stop there. You can add an additional page at the end of your product telling them about your membership site. If you can make it a logical progression from the end of your report to the beginning of your membership site, even better but remind them that there is more stuff out there from you that they want.

4. Blitz the market with authority articles.

Your membership site teaches people things, right? So take a couple of those quick tips, write them as articles and submit them to article directories, post them on blogs, submit them to magazines or other online newsletters. But get the message out that you are the expert on this topic and at the end of those articles, send them to your membership site.

5. Add a pop-up to your blog.

When you wrote all those authority articles you posted, all if not most of them to your own blog, right? What’s the point of having a blog if people are not directed to some other offer especially a free opted newsletter? Add a pop-up on your blog offering some kind of free gift in exchange for an opt-in. That way, you’re not just getting traffic but you’re capturing that traffic into a mailing list that then reminds them why they should join your membership site.

Those are the five methods you should be using today to get new subscribers. Have a simple follow-up sequence, ask why they didn’t buy, add an upsell inside your other information products and membership sites, blitz the market with authority articles, and add a pop-up onto your blog.

Now that you know how to get new subscribers, let’s set up your membership site properly at www.MembershipCube.com

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What Are Five Ways To Decide On A Type Of Membership Site?

I’ve realized that coming up with the subject for your membership site is difficult. After all, it’s the first step and if you get it wrong, the rest of your steps are ruined. How do you decide on what kind of membership site you’re going to present? How is the content going to be delivered? What price will it be? What niche will it be? And so on. Here are five ways to overcome this roadblock and finally decide for sure what membership site you’re going to have.

1. What is your competition doing?

What do you see other membership sites in your niche presenting? How are the membership sites

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Get People To Promote Your Membership Site

Traffic is a very difficult thing for any marketer in any niche to get. It’s simply the one thing that we can never have enough of. How do you get people to promote your membership site? Use one of these methods.

1. Direct broadcast.

Do you have mailing list of your very own? Even if it’s small, as long as it’s in the correct targeted niche, you can email that list and tell them about your membership site. Do you know other people with similar targeted list? Contact them and ask for a simple favor for them to mail.

2. Download page offer or exit offer.

Let’s say you buy one of your competitor’s offers or even someone who’s on a similar niche as you. They all have a download page or membership area after payment. When you go to that download page, is the only thing you can do is download the thing you just bought? If so, contact that person and ask if you can pay them to place a link on their download page.

If you have an affiliate program and they could place an affiliate link you don’t even have to pay them. If they say no, you’re still not stuck because you can ask them to place your offer as an exit pop-up. This means that they go to the download page after purchasing, they can download the product but after they try to leave it shows your offer.

3. Autoresponder follow-up offer.

Even if someone has said they won’t mail for you and they won’t place your link on a download page, ask them if they will place an ad for your membership site in their autoresponder follow-up sequence. A follow-up sequence is where someone gets on their list and gets a certain message on day one, day two, day three and so on and the average marketer simply does not know what messages to send on different days. They’re herding for content. If you were to offer a pre-written follow-up or even a pre-written follow-up sequence for them to simply place into their autoresponder and get an affiliate commission, it’s a no brainer for most people.

4. Ride along bonus.

As a membership owner, what would you do if someone came to you and said, “Here is my report, here’s my video. I want you to put it on your membership site for free, no questions asked. I just want the exposure.” Seems like a good deal, right? You can do the same thing.

Take your product and offer it to membership site owners for free, meaning that your product will be included as part of their membership site. This way, you can ride on their credibility and be associated with that person, they get extra content and you get extra exposure and traffic.

5. Embedded report upsell.

Ask other membership site owners and info product creators if they will sell you a one page or half page ad inside of their latest book. You’d be surprised at how many people will say yes and now you have a built-in advertisement in someone else’s product which is even more effective if you write the ad as a non-obvious ad as an instructional chapter because you are not limited to the usual rules placed on newspapers or magazines to make an advertisement look different than the rest of the publication. You can make your ad blend in and make it look like the other marketer is literally endorsing your membership site.

Those are five ways you can get people to promote you

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How do I use resale rights to pad an existing membership site?

Have you written an ebook and maybe made a video training course and you just don’t think you have enough material to justify a 3 month or 6 month membership site. There is good news, you can use resale rights to pad out the content in your membership site and take something that previously only might have lasted only a month or two and make it extend into 3 to 6 months of training.

It is possible and it is allowed and it is helpful to mix your own content with content you have purchased and have the rights to resell. This includes training you don’t feel like doing big picture training as trained additional training. I will explain to you what that means in a second.

There is always going to be some kind of training that you don’t feel like doing. A while ago I added content to a membership site about list building I talked about the different types of emails to broadcast to your list. The different types of followups scheduled in your auto responder. That was all fun but did I want to show somebody how to set up an aweber account?

How to create a new list?
No. I simply didn’t feel like doing that kind of training it didn’t excite me I didn’t have to go and get aweber account just to make that video. Because I use a different auto responder service. Also didn’t want to have to go through all these tedious steps just to explain what I was talking about.

So what did I do I purchased the resale rights that explains all the simple aweber stuff. How to get an auto-responder going? How to copy picture form code, but not any of the strategy which I thought so if somebody joined the site they got the video in the resale to see the mechanics of setting up a list and then my part of it was to explain the strategy. It is totally okay to purchase resale rights on the same subject you already teach simply because you don’t feel like doing it.

Now this might mean that you are teaching the movie stuff and you don’t want to teach a certain advanced topic or maybe the opposite and that it the second type of resale rights strategy, I would like to use for content and that is the newbie or the big picture training. The auto responder setup was a perfect example, that is something that somebody who is brand new definitely needs to know but cannot skip over but you just might not want to explain. You might be selling a course about forum marketing on to message boards where you explain.

How to find a lot of threats to respond to ?
How to get traffic from forums ?

Fun things like that but you don’t have to explain, how to register for an account? how to make your own post? how to set up signature but if there are rights about go ahead and purchase that newbie training and teach your own stuff and finally you can buy resale rights that gives a strange and weird way of solving problems.

For example, there are these things called buy neural beats. They make certain sounds that put you in a certain mood depending on what sound is made. For example things that relax you things that give you focus, things to make you more creative. So if you were teaching someone how to relax more or how to improve your life?

You had some kind of self help course you could purchase these special audios and tack them on as bonus offer and this can apply to any kind of training. So I hope that gave you a few ideas on how to use resale rights to pad an existing membership. Purchase rights for training you don’t feel like doing, for the big picture or newbie training or even training that reinforced the things you teach but in strange and unusual ways.

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Creative Ways To Profit With Your Membership Site

Charging a monthly fee for access is not the only way to make money from your membership site. Check out these additional ways below.

1. Sell resell rights to individual components.

You created the membership site content so that means you can do whatever you want with it. That includes selling off the rights not to the entire membership site but to individual products in pieces. You can charge 10 times what an individual component of your site cost to give others the ability to use it in their own products. This also has the extra advantage of getting your name out there and putting you on the map inside other people’s products and their membership sites.

2. Sell off the entire membership site to a new owner.

If you can show that your membership site has been making money for the last few months and has ways of making money in the future

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